Saturday, June 19, 2021

iCandy expands into the UAE

As the UAE luxury goods market continues to expand and the demand for iCandy products grows globally, the British stroller brand has expanded into the territory, with iCandy’s innovative and stylish collections now available at the newly launched Mom Store in Dubai’s Mirdif City Center.

The experiential flagship store, launched by UAE-based Lals Group, showcases iCandy’s wide range of stylish, functional and quality pushchairs, highchairs and accessories, which have been designed to fit seamlessly into every parent’s lifestyle.

Alongside ‘Inspiration and Guidance’ and ‘Experience and Convenience’, one of Mom Store’s key brand values is ‘Trusted Products’, with the retailer priding itself on “handpicked products from around the world”.  With shared values of quality, innovation, heritage, and style, as well as a desire to be there for families through every stage of the parenting journey, the partnership between iCandy World and Mom Store was a natural pairing.

Reflecting on the appointment of Mom Store as an authorised distributor of iCandy products, Bradley Appel, iCandy Joint CEO, commented:

“We are delighted that Mom Store is now part of the iCandy family and has joined our hand-picked selection of specialist distributors.  iCandy is very selective when it comes to the distributors within our network and we only choose to engage with retailers who offer exceptional service, something Mom Store’s parent company Lals Group has established during its 40 year legacy”.

From the iconic iCandy Peach which offers double functionality on a single footprint, to the iCandy MiChair, an innovative, multifunctional highchair that transforms into a beautifully crafted piece of furniture, iCandy’s wide range of products will be available at Mom Store, both in-store and online. In-store shoppers can enjoy personalised shopping experiences or relax in the ‘Mom’s Lounge’, whilst little ones can make the most of the in-store soft play area. Online, parents can become part of the Mom Store community via the ‘Mom Talk’ blog, a space which offers helpful advice and brand spotlights.

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