Sunday, August 1, 2021

How Dubai put Pakistani couturier Faraz Manan on global fashion map

Designer Faraz Manan on taking his label to red carpets worldwide

A celebrated couturier from Lahore, Pakistan, with a plush, two-storey flagship in the toney area of Dubai’s Jumeirah, who has Bollywood actress Kareena Kapoor Khan as his muse and a clientele that comprises some of the most influential Middle Eastern women, Faraz Manan is a designer who has truly transcended borders. You cannot pigeonhole him. Walk into his store and you will find everything — from dazzling fairytale lehengas to chic kaftans to ever-so-daring short dresses — many of them made from the finest French silk. The common theme running across all is an aesthetic that may be rooted in luxury but also has delicacy to it. Manan has special love for intricate hand embroidery that is served with a delicious dose of glamour with measured use of sequins, beading and fringing, and yet feels fresh as he experiments with silhouettes.

There is an unapologetic femininity to his designs. His clothes conjure up a feeling of romance and they are for the woman who embraces her inner grace. Dubai-based serial entrepreneur Iman Allana, who has also walked the ramp for Dolce & Gabbana, says Manan has become the voice of South Asian designers in the Middle East. “No other designer from the subcontinent has achieved this.”

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