4th May 2021, Dubai, United Arab Emirates: Hilton has signed an agreement with FreshOnTable, a UAE-based startup which promotes local farms and sustainability. Working with over 50 UAE farms, FreshOnTable sources food – including fruits, vegetables, dairy products, poultry and seafood- all of which will now be easily accessible to Hilton properties.
By sourcing items from local farms, FreshOnTable reduces the environmental footprint by keeping the source of production and consumption close together, allows farmers to operate at a sustainable margin, and ensures transparency. FreshOnTable also has a ‘no storage’ model, promising fresh, delicious produce on demand.
Emma Banks, Vice President, FandB Strategy and Development Hilton EMEA said: “Here at Hilton, by 2030, we are committed to doubling our investment in social impact and cutting our environmental footprint in half through responsible hospitality, and FandB have a huge role to play in reaching this goal. I am very proud to be driving sustainable solutions, such as working with partners like FreshOnTable who are leading the way in the UAE in sourcing local and recycling food to help reduce our carbon footprint.”
Atul Chopra, FreshOnTable Managing Director and Founder said: “FreshOnTable is delighted to have partnered with Hilton in their mission to promote local farms. This will go a long way in not only encouraging our farm partners to grow more but also assist in the nations food security mission.” said.
To celebrate the partnership, Waldorf Astoria Dubai International Financial Centre and Conrad Abu Dhabi Etihad Towers will offer a limited-time ‘Made in the UAE’ menu. Available from 1st 30th June, this special menu will be made exclusively from local ingredients sourced from FreshOnTable, including local hamachi, succulent tomatoes, amazing mushrooms, various green leaf vegetables and organic chicken.
About Hilton Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,400 properties and more than one million rooms, in 119 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 Worlds Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the more than 112 million members who book directly with Hilton can earn Points for hotel stays and experiences money cant buy, plus enjoy instant benefits, including contactless check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.