EXPO2020 and Joseph Group to showcase ‘the forecourt of the future’


EXPO2020 is a World Expo to be hosted in Dubai, UAE. The World Expo is set to be the largest and the most technologically advanced fair in the world that connects great minds and provides visitors a glimpse into the future. It is perceived to be a monumental summit to showcase new ideas and marvel at new innovations keeping in mind the main themes of Opportunity, Sustainability and Mobility.

Joseph Group — a 100% locally owned manufacturer — is a proud strategic vendor that has delivered several legacy packages to the World Expo and has undertaken and achieved a successful delivery of digital façade, cladding scope, LED displays & signage works with all the best industry practises for the world-class, iconic ENOC ‘Service Station of the Future’ (SSoF).

The station was unveiled at a prominent location within the EXPO2020. ENOC SSoF is the first LEED Platinum certified service station in the world.

Joseph Group contributed to bringing the vision of ENOC’s futuristic Service Station of the Future to life at EXPO2020. ENOC is the integrated energy partner at the event.

The digital signage unit includes a LED display with 2,000 square feet (comprised of over 12 million LED chips) – the stunning display is the biggest digital installation for any fuel station in the world.

The inverted frustum shape façade display is comprised of two sets of displays installed at the front and back of the c-store — Size: 38 x 2 m and 21 x 2 m. The first sliding door with transparent displays was designed for rugged use and it is fitted between glass and aluminium casing.

The aluminium external cladding is the centre point of the entire station. It is manufactured through a unique combination of powder coated aluminium panels with perforated holes. The cladding system with illumination provides a stunning pattern of Ghaf tree themed canopy made of carbon-fibre.

The 15-metre high totem has a diamond shaped digital screen with dual display. Both sides are cladded with aluminium having ENOC logo & 3D lit letters. The Totem is visible from almost all areas of the EXPO2020 district.

Joseph Group has also fabricated & installed illuminated standalone customized directional signage — Entry/Exit, Drive Thru, EV Car Parking, Thank You signs, matching to the theme of the overall station.

The diamond shaped customised safety bollards made of high strength concrete are encased with SS316 to match the signage theme of the station.

On three dispenser islands, there is a unique digital advertisement screen element mounted on a custom-built ancillary unit, which features high bright small pixel LED screen with GOB Technology. The dispensers are branded in 3M vapour resistant graphics, with ENOC logo matching the EXPO theme.

ENOC’s envisioned concept, brought to life by Joseph Group, paves the way for a new generation of futuristic forecourt stations.

For more information on signage and branding, visit www.josephgroup-rvi.com or follow the Joseph Group socials.

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