Expo 2020 brought positivity and new events to UAE, experts say


Expo 2020 Dubai has brought a lot of positivity and the MICE (Meetings, Incentives, Conferences and Exhibitions) industry in the UAE and the region is poised to expand with several new events added to the 2022 calendar, said. experts in Abu Dhabi.

“There is a lot of positivity with the start of the Expo. Two months ago our forecast was that 2022 would be a difficult year, but now the situation is improving, ”said Mahir Abdulkarim Julfar, Executive Vice President, Venue Services Management, Dubai World Trade Center.

He revealed that for an event where 1,500 delegates were expected, he now has 4,000.

“The reality is better than expected,” he said during the first week of Abu Dhabi trade events.

Julfar said Dubai will host many new events after the Expo.

“Dubai hosts over 20% (of events) from the region. But things have changed since 2019. From 2016 to 2019, Dubai launched many new events. And now with the additional space, exhibition halls like the Dubai Exhibition Center, which is on the Expo site, right after the Expo, we will also be managing that space. So in terms of capacity, we will have 50% more space, which means we will hold more events, ”he told the UKTN.

“The fourth quarter of 2021 is busy. The first quarter of 2022 has some big events to come. We are looking at how to increase activity right after Expo, which ends in March. We have a strategy on how to create new and bigger events and expand the exhibition industry in Dubai.

Mubarak Al Shamsi, Director, Abu Dhabi Convention and Exhibition Bureau, Department of Culture and Tourism – Abu Dhabi, revealed that the UAE capital will host six new world-class events in 2022.

“The MICE industry in Abu Dhabi is one of the most important pillars of the tourism sector. We are working closely with our local and international stakeholders to develop, create and position Abu Dhabi as an important destination and hub for important business events ”,

“We have a very long and solid program of commercial events throughout the year in Abu Dhabi. The new shows, six of them, are the events Abu Dhabi has secured the rights to, ”Al Shamsi told the UKTN.

Al Shamsi stressed that hosting IDEX – the only international defense exhibition and conference in the MENA region – set the stage for events to return to Abu Dhabi and the region.

“We wanted to make it happen. It went very successfully. We are seeing a lot of things happening in the region now.

Meanwhile, Khalid Al Zadjali, director of the Oman Convention Bureau, stressed that with strong immunization campaigns and a world-class infrastructure to host events, countries in the region should focus on local events rather than international.

“International trade is important, but we also need to focus on the regional market. The main challenge is that we don’t have a clear idea of ​​what to expect in the next 2-3 years and that is why we need to focus on the region. The region is the best case study in the world, ”said Al Zadjali.

Debbie-Stanford Kristiansen, Managing Director of ASM Global, pointed out that the future is bright for the MICE industry.

“We have to create the right environment to bring people together. Exciting times are ahead despite the challenges. The future is very bright. The industry is going full steam ahead. We have suffered a lot over the past two years and now we are going to ramp up. “

Ashwani Kumar

I am a journalist from the emirate of Abu Dhabi. A journalist at heart. I get my stories from the streets. A South Indian born in the heart of Hindi, I easily connect with people of different nationalities and cultures. I am calm as a monk, a sensitive reporter and very patient. In the field, I cover a range of topics related to community, health, embassy, ​​tourism, transportation, business and sports. I’m going to go out on one leg to do what’s right and stay true to what I believe in.