Monday, June 14, 2021

Dubai now has ‘the best sneaker store in the world’ SNEAKERS Part streetwear, part art gallery

He adds matter-of-factly, “It’s the best sneaker store in the world, absolutely. In terms of the experience and product, I can’t think of another store in our market segment that can compete.”

The shop in The Dubai Mall is the first opening outside of London for Presentedby and was the obvious location for Ettoubi and his partners. “Dubai was such a natural fit for us,” he says. “It wasn’t, shall we do Dubai, it was when will we do Dubai. Eighty per cent of our customers come from the Gulf region. Dubai is a lifestyle everyone wants to work towards. We go to places where people will appreciate the rarity of our premium shoes and there are only a few cities in the world like that. In Dubai you have the fast cars, the watches, the seven star hotels, the restaurants… You want to be associated with that environment.”

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