Canon Young People Programme empowers UAE young storytellers from Al Ihsan Charity Association


United Arab Emirates, October 17, 2021-
Middle East and Al Ihsan Charity Association commended ten young future creatives
at a ceremony held in Ajman to recognize their progress and participation in
Canon’s Young People Program (YPP). Participants were lauded for their creative
skills and use of tools provided, to tell stories and convey powerful messages through
visual media.

latest success comes as part of a series of workshops held by Canon and
conducted by experts under its Young People Programme (YPP), which provides participants
with the necessary tools and platform to communicate and highlight their views
and stories, all while raising awareness around the UN SDGs.

Highness Sheikh Abdul Aziz bin Ali Al Nuaimi, CEO of Al Ihsan Charity, along
with Venkatasubramanian Hariharan Managing Director, Canon Middle East and
Turkey and representatives from both Canon and Al Ihsan Charity attended the
ceremony to congratulate the young participants’ achievements and recognize
their involvement in the programme.

on the partnership and ceremony, his Highness Sheikh Abdul Aziz bin Ali Al
Nuaimi, CEO of Al Ihsan Charity
said: “We have always been trying hard to
cooperate with ambitious and superior partners in their businesses to share our
development goals and aspirations to serve the community and youth. Canon was
one of the partners with whom we always aspire to enhance our initiatives and
continue to provide everything distinctive to the future youth. Thanks to
everyone for participating in this work, and thanks to the future youth who
have proven themselves with a high level of responsibility and confidence.”

Hariharan Managing Director, Canon Middle East and Turkey

said: “This ceremony is to recognize and celebrate the brilliance of these
young storytellers as embodied in their outputs. YPP has served as a platform
for them to hone their skills and learn more about the challenges that affect
their communities, as well as express their views on these topics through their
creative works. We will also showcase these inspiring stories at Expo 2020 for
a much-deserved global spotlight”.

year’s workshops were led by local photographer Maitham Al Aboodi who trained the
young participants in photography techniques and Jeanine El Moughrabi, Regional
Sustainability Engagement Lead at Canon Middle East, who shared visual
storytelling tips. The young participants put their photography skills into
practice by capturing pictures that reflect their views on the Sustainable
Development Goals (SDGs), such as gender equality, responsible consumption and
production, and quality education, and how these topics impact their lives.  Following the awards ceremony, participants
exhibited their work at a gallery during which they shared the stories and
vision behind the pictures with his Highness Sheikh Abdul Aziz bin Ali Al
Nuaimi, CEO of Al Ihsan Charity, Venkatasubramanian Hariharan Managing
Director, Canon Middle East and Turkey and others in attendance.

will continue to empower young talents through various educational programs and
initiatives and provide them with the necessary tools to explore their
creativity. In line with this, Al Ihsan Charity received five units of Canon 4000D
cameras to further support young photography enthusiasts as they continue
developing their skills and exploring how they can spark positive change in
their communities.

its launch in 2015, the Canon Young People Programme has worked with NGOs in 27
different countries across EMEA to run educational workshops for more than
5,000 young people aged 13-21. Participants were equipped with the skillset and
tools to produce work and express their views on various topics related to SDGs
and how they relate them to their lives and local communities. Their work has
been shown at numerous exhibitions across the region, at UN events, and even
used in discussions with lawmakers to support in policy development.

line with its commitment to further support and empower local talents, the
Canon Young People Programme plans to expand its activities across the region,
including in Saudi Arabia and Jordan by using a hybrid model which combines
in-person and virtual learning. This approach will make the program more
accessible to interested participants, as well as ensure their safety.

learn more about the Young People Programme, please visit Canon’s website: