Campaign Spotlight: Reconnect with adventure, Jeep’s latest print campaign by Publicis Dubaï & Leo Burnett Italy


DUBAI, UAE – In 2020 more than ever, when we have had to limit our travel, the need for adventure and escape is felt.

The Jeep brand, with its legitimacy in terms of exploration, is presented in this magnificent campaign (crafted by Chilean artists Salamagica) as the perfect link with the great outdoors and freedom.

Being behind the wheel of a Jeep means giving yourself the opportunity to leave your daily life, to discover new perspectives, to go where others are not.


Imagined by Publicis Dubaï and Leo Burnett Italy, this campaign reminds us how the best way to disconnect is to reconnect with nature.

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Client: Jeep
Jeep Emea Brand Marketing Communication Manager: Sergio Munaò
Jeep Regional Head of Brand Marketing Communication: Nicola Gibson-Ebdon

Agency: Publicis Middle East – One Team FCA / Leo Burnett Italy
Executive Creative Directors: Rafael Augusto, Francesco Martini
Creative Directors: Mohamed Bareche, Thiago Gouveia
Arabic Copywriter: Ayman Shehade
Art Director: Tina Balaa
Art Director: Noor Akar
Client services director – Leo Burnett Italy: Pieraugusto Piergiovanni
Business lead – One team FCA Dubaï : Bashir Samia
Production: WatchOut
Agent: Anne Lecerf
CGI Artists: Salamagica