Bidfood UAE partners with specialised seafood supplier via majority acquisition


Bidfood UAE, part of the JSE-listed Bidcorp Group, has announced its partnership with specialised seafood supplier, Wet Fish, via majority acquisition. 

The strategic partnership comes as a step towards developing Bidfood’s protein category, particularly seafood, and unlocking potential opportunities within the two companies to serve the UAE’s foodservice market.

Wet Fish, a family-run business born in the UAE 16 years ago, was founded by Mark Allan with one goal in mind: to source and supply high-grade fish and seafood to local fine dining restaurants, hotels, and top-end hospitality operators in the UAE.

The company established a self-contained facility in Dubai Investments Park where all seafood items go through elaborate processing that saves customers preparation time, cuts unnecessary food waste, and ensures a more consistent end product. The latter includes descaling, cleaning, filleting, pin boning, and portioning, all under safe and hygienic HACCP accredited standards.

“Partnering with Mark and his family at Wet Fish helps capitalise on both companies’ capabilities and available resources to achieve a healthy growth within the industry – which in turn creates value to all stakeholders involved,” says Hisham Al Jamil, Bidfood Middle East CEO. “Wet Fish’s entrepreneurial mindset fits perfectly with Bidfood’s ethos.” 

Echoing Al Jamil’s sentiment on the partnership, Allan says, “Bidfood has long proven why they are the leading partner to the foodservice industry. We are certain that combining Bidfood UAE’s capabilities with Wet Fish’s proposition will contribute to the long-term success of the business partnership and lead to our exponential growth in the UAE.”