From the 8th to the 12th of November, Artemide is the protagonist of the entrance to the Downtown Design Dubai fair with Thru, a multi-sensory interactive installation designed by Dubai-based architecture and interior design practice Niu Studio. Visitors who can interact with the architectural, natural and artistic elements of the installation can enjoy this urban piece of land art both visually and physically.
Artemide’s light designs guide the visitor towards the entrance, creating a space in which they can engage with nature. Thru is a scenographic and sustainable light installation in which innovative technologies translate into emotions, beauty and occasions for interaction.
Irupè by Fratelli Campana and Gople Outdoor by BIG create a soft atmosphere in the path throughout the installation; La Linea by BIG runs into the selfie area; Antarktikos by Carlotta de Bevilacqua highlights the entrance’s architecture.
Artemide’s Integralis allows us to start living common areas again thanks to its innovative technology; and Discovery is the protagonist of an optical graphics experience area: the suspension lamps, designed by Artemide’s founder Ernesto Gismondi, are the perfect expression of the company’s values and expertise, and, with the Integralis technology, help create a safe space.
On Tuesday 9 November, Thru was the stage of a talk with its creators. Artemide’s President and CEO Carlotta de Bevilacqua joined in a conversation with Niu Studio’s architects Giorgio Palermo and Elena Gregorutti and Fantini Mosaici’s Managing Director Lorenzo Lotesto to discuss sustainability, innovation, and the rediscovery of the relationship between people and space.
CITYSCAPE AT EXPO 2020
Artemide teams up with KEO, lighting its Cityscape 2021 booth at Expo 2020. Alphabet of Light and the professional A.24 system with Vector Spot complement KEO’s project with the ideal lighting.