Al Tayer Motors Wins Two Prestigious Global Awards From Ford for the Second Consecutive Year


Al Tayer Motors, the UAE’s official Ford importer-dealer, has won the automaker’s prestigious ‘Chairman’s Award’ and ‘President’s Award’ for 2020. 

Ford’s Chairman’s and President’s Awards are designed to recognize its distributor partners for delivering outstanding customer experience and operations.

“Last year was a particularly challenging year for most businesses given the unprecedented global conditions. To win these prestigious international awards during such a trying time truly demonstrates the strength and resilience of our company, as well as the passion and dedication of our whole team towards meeting the needs of our customers even during this difficult period,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors. 

The awards are given based on parameters that include the top annual results achieved in sales and service customer satisfaction indexes, as well as vehicle and parts sales achievements, which record scores given to the dealership by Ford customers throughout the year.

“At Ford, these are the most prestigious awards we, as a company, make to our distributor partners annually,” said Randy Krieger, President, Ford Direct Markets. “They are our way of recognizing the most outstanding initiatives and performances of the prior year, and thanking our key stakeholders across Ford’s Direct Markets for their continued efforts to ensure our customers are treated like family, and remain satisfied, loyal, long-term advocates for our Ford and Lincoln brands.” Ford’s Direct Markets include the Middle East, North Africa, Sub-Saharan Africa and Asia Pacific Direct Markets.

Al Tayer Motors is also the official importer-dealer for Lincoln and Ford Trucks vehicles in the UAE and has won numerous awards for excellence in sales and service across all the brands it represents. The dealership’s digital presence includes the Al Tayer Motors app, Live Chat and a fully enabled website to make online vehicle purchases.