Al-Futtaim Lexus launches AI-powered chatbot LAILA


Al-Futtaim Lexus, the brand’s exclusive distributor in the UAE and part of the Al-Futtaim Automotive Group, has just launched the Lexus Artificial Intelligence Live Assistant (LAILA) – a chatbot powered by AI. LAILA is a dual-language chatbot that uses the power of AI to predict customer behaviour and provide a more personalised shopping experience.

Lexus mentioned that almost half of online shopping takes place on a mobile device, and that conversational commerce apps can act as the perfect complement when a customer is making a decision. LAILA is able to offer two-way conversations with customers and guide them in their purchase. Available in English and Arabic, LAILA gives a completely personalised experience by matching individuals with the right kind of models along with reliable customer and after-sales service.

LAILA offers services such as booking a test drive, requesting a service appointment, and browse and explore product information for new and pre-owned models all accessible on your mobile device. Other services include the ability to locate service centres and showrooms around your location.

“Al-Futtaim Lexus has always prided itself on delivering customer service of the highest quality – we apply this to every aspect of our business.  As consumer needs evolve at an accelerated pace given the current climate, Artificial Intelligence has the potential to completely transform the traditional buying journey and take it to the next level with personalization, automation, and increased efficiency. We innovate on behalf of our customers to ensure they can experience an enhanced customer journey from the comfort of their own homes, through the platforms they are most familiar with. With the launch of this innovative new solution we are able to harness technology to get even closer to our customers and deliver that Lexus experience we have come to be known for, by offering them more and easier ways to interact with us,” said Saad Abdullah, Brand Director Al-Futtaim Lexus.

Along with LAILA, Al-Futtaim Lexus has also announced a game-changing partnership that enables customers in the UAE to build and book their own Lexus online, a first in the UAE. 

You can experience LAILA by visiting the Lexus UAE website or its Facebook page.

by Victor Philip Ortiz

Tech Enthusiast and Movie Buff. When he’s not busy playing with the latest games, Victor usually spends his time collecting Blu-rays and building his own movie library. As the Online Editor for T3 Middle East, he develops and writes content for which includes reviews, features, and videos in addition to managing its social media and web content.