New figures released by Retail Abu Dhabi, the retail platform of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), indicate record sales figures of AED 2.4 billion were achieved on Visa cards in participating stores alone during the recent Abu Dhabi Winter Shopping Season. Total transactions using Visa cards during the campaign grew by 17% compared to last year, engaging 21 malls and over 3,500 participating stores in the emirate.
“Following on from Retail Abu Dhabi’s successful 2020 Unbox Amazing summer campaign, which demonstrated the sector’s strong COVID-19 resilience, the emirate’s retail sector has once again shown its maturity and agility with Abu Dhabi Winter Shopping Season,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi.
After launching on 10th December, Retail Abu Dhabi delivered a festive period anchored by exclusive-to-Abu Dhabi products by renowned luxury brands including Cartier, Van Cleef & Arpels, IWC, Chaumet, Jaeger-Le-Coultre, Saint Laurent, Miu Miu, Fendi and Dior.
Shoppers also took advantage of further rewards and exciting experiences through Retail Abu Dhabi One, a membership programme offering the emirate’s consumers access to exclusive-to-Abu-Dhabi products, experiences, deals, brand events and rewards. Strategic partnerships with some of the region’s leading retail groups, including Al Tayer Group, Chalhoub Group and Apparel Group, helped amplify the Retail Abu Dhabi One platform with customised offers aligned with each group’s respective loyalty programme members.
Nida Unas, Head of Loyalty at MUSE, the Loyalty Programme by Chalhoub Group commented: “With MUSE, we have built an exceptional platform that rewards our members’ loyalty with unique experiential benefits along with a convenient and hassle-free shopping experience. Our collaboration with Retail Abu Dhabi during Abu Dhabi Winter Shopping Season offered new and existing members the chance to enter brand-immersive contests and enjoy an instant Triple Points offer when they shopped at all MUSE brands in Abu Dhabi. The partnership proved successful in acquiring new members, driving incremental growth, and enabled us to further engage & reward our existing Abu Dhabi member base.”
Kim Hardaker, Head of Loyalty & Partnerships, Etihad Airways, added: “Abu Dhabi Winter Shopping Season represents our biggest-ever Retail Abu Dhabi partnership. The tie-up supported Abu Dhabi retailers and rewarded our loyal Etihad Guest Visa payment cardholders. Four million Etihad Guest Miles were given to lucky winners to spend on hotel stays and shopping, making this an incredibly exciting occasion for so many of our members.”
Complementing the Abu Dhabi Winter Shopping Season, Retail Abu Dhabi introduced Abu Dhabi Beauty Week – a city-wide activation that brought together global brands and talent to the emirate for a showcase of first-in-region beauty consumer experiences including interactive pop-ups and brand-led masterclasses from YSL Beauty, Lancôme, Valentino, Charlotte Tilbury, Benefit Cosmetics, Fenty Beauty, Inglot and others.
“Aiming to always bring the best of the beauty world to the UAE, the collaboration with Retail Abu Dhabi for the inaugural Abu Dhabi Beauty Week offered the finest consumer experiences through our latest innovations, technology and exclusive concepts. At L’Oréal Luxe, the consumer is always at the heart of our retail excellence journey,” said Khadiga Chahine, L’Oréal Luxe General Manager at L’Oréal Middle East.