The Department of Culture and Tourism (DCT Abu Dhabi) announced its partnership with TikTok, including the launch of the Visit Abu Dhabi channel, @inabudhabi on TikTok. TikTok creators are encouraged to mention Abu Dhabi in their clips using the channel handle.
“Viewers will get an opportunity to know Abu Dhabi through unique clips created by locals and residents of the emirate, highlighting iconic destinations and offerings within the capital, as well as our people and culture…,” said Ali Al Shaiba, executive director of tourism and marketing at DCT Abu Dhabi.
“As an immersive short-from video platform, TikTok will provide DCT Abu Dhabi with the unique ability to become creators and storytellers by listening to the community and adopting an always-on approach to their content. They will also be able to leverage the creativity of the platform community as well as tap into the incredible power of TikTok creators,” said Shant Oknayan, general manager of Global Business Solutions Middle East, Turkey, Africa and Pakistan.