Abu Dhabi sees the opening of new Premier Motor showrooms


This new year for the Middle East citizens brings not just the launch of new cars with itself but also a host of new showrooms. Abu Dhabi sees the opening of a new state-of-the-art showroom by Premier Motors that hosts the more renowned automotive brands such as Ford, Jaguar, Land Rover and Maserati.

Located opposite the Zayed Sports City with the Rowdhat area, this new facility spreads expansively to more than 61,000 square feet in space. All brands have equipped their showrooms with dedicated areas for displaying approved pre-owned cars, new vehicle configuration areas, as well as branded goods and accessories displays. The showrooms can further brag about designated delivery rooms to make the vehicle handover special for the new owner and environment-friendly technologies being used with lighting, water and air-conditioning systems to utilise the resources efficiently and responsibly.

“We have expanded our presence in Abu Dhabi to cater to customers in the Rowdhat area and beyond. We look forward to welcoming everyone to this new facility and providing them with exceptional service they have come to expect from us,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.

Ford fans would be pleased to know the Ford retail outlet has over 20 cars on display, comprising the all-new Bronco, Raptor, Shelby Mustang and even the Ford GT. In addition to new cars, the outlet has a dedicated pre-owned vehicle display where each vehicle undergoes a comprehensive 164-point check-up and comes with a two-year service contract and warranty as well as a 30-day buyback guarantee.

The Jaguar and Land Rover showrooms should be visited if you want to step up the premium ladder. Housing 12 vehicles each, with the line-up ranging from the rugged Land Rover Defender to the futuristic Jaguar I-PACE. But it’s the Maserati showroom that appears to be the most desirable. And it has no reason not to with an 11-vehicle display of some appealing cars, including the likes of the new Levante Hybrid and the special edition F-Tributo Ghibli. Both showrooms house a dedicated section for pre-owned cars as well.

The showrooms are open from 8.00 am to 8.00 pm, Saturday to Thursday.