Abu Dhabi Media has extended its strategic partnership with SVOD platform StarzPlay, to stream six new Arabic and GCC drama series during the holy month of Ramadan.
Abu Dhabi Media and StarzPlay had join forces to live-stream UFC events across the Middle East and North Africa region this year.
StarzPlay subscribers will be able to enjoy a range of GCC and Arabic programming by Abu Dhabi media, anytime, anywhere and on any device, throughout Ramadan.
The Acting General Manager of Abu Dhabi Media, Abdul Raheem Al-Bateeh Al-Nuaimi, commented, “This ongoing agreement with StarzPlay is in line with Abu Dhabi Media’s commitment to strengthening the reach of our digital and entertainment content through strategic partnerships. This collaboration will also enable us to ensure increased digital engagement for Abu Dhabi Media’s comprehensive Ramadan campaign Hatha Waqtaha, launched across all ADM media channels. The campaign features an exciting line-up of programs and productions with Emirati, Gulf, and Arab stars.”
On the other hand, the SVP Strategy & Original Content StarzPlay, Khaled Benchouche, said, “We have recorded a growing demand for original Arabic programming and have steadily built our content library. With our new partnership with Abu Dhabi Media, we will have a wider breadth of some of the most popular Arabic programming and are delighted to bring this additional choice of quality programming during Ramadan. We are truly excited to take our association with Abu Dhabi Media to the next level and continue to expand our offering to deliver content that is relevant and sought-after by our subscribers.”
Source: BroadcastPro ME