…Announces Nigeria as Its Priority
LG Electronics has launched its new DUALCOOL Premium Floor
Standing Air Conditioner into the Nigeria market. The product is first of its
kind to be introduced in the Middle East & Africa (MEA) region, second only
to the Korean market launch.
The LG DUACOOL Premium which the company said is a
technology-packed product, also features several features that make it of
immense health benefit to users.
Speaking at the launch in Lagos, President/CEO of LG
Electronics, MEA region, Mr. James Lee said the company had in the past been
successful in its launch of premium devices in Nigeria, therefore he is
optimistic that the new product will not be any less successful.
According to him, the launch in Nigeria indicates the value
LG Electronics attach to the Nigerian market.
Noting that the LG DUACOOL Premium is “a life-changer
because it’s beyond just an Air Conditioner”, Lee said; “As a global company,
LG Electronics has come a long way in supporting millions of households with
quality, cutting-edge technological products. Our philosophy of technology and
innovative designs has obviously endeared us to our esteemed consumers in
Nigeria and all over the world.”
Further describing the product as a “robot and smart device”
due to its features that make for ease of use, Lee explained: “The new product
is equipped with Dual Premium Design and unique features such as LG ThinQ, Air
Purification, Ice & Custom Cooling, Energy saving and many more.”
Speaking about the LG DUALCOOL Premium air conditioner, Mr.
Lee said “Dual Premium Design is an art of technology inspired by a form of a
round pillar that sends optimal wind to anywhere. It also has two short-haul
and long-distance runners inside the air conditioner to operate in the most
optimal way in each section to save energy through the help of AI Dual
He said that compared to a general cooling of 10.8℃
on average, LG DUALCOOL Premium Air Conditioner blows 6.8℃
wind in average to provide instant cooling when it is turned on. “Even the electric fans adjust the wind directions. It does not
make sense an air conditioner is unable to adjust the wind directions. The Air
conditioner provides custom cooling of direct-indirect winds with up, down,
left, right wind control.”
Also speaking at the launch, Mr. Olugbenga Ogunbayo, while
tagging the product “Cool and Clean Air Manager” explained that the DUALCOLL
has very distinguishing qualities.
According to him, some of the key qualities of the product
borders on its design, aesthetics, dual cooling functionality, the AI inverter
that ensures rapid, custom, and consistent cooling without dropping the
temperature over a period. Other features include the smart ThinQ App that
allows the user to control the product from a mobile phone, the health benefit
engineered by the dust filter and purification technology, the dehumidification
that saves up to 55 percent energy and its auto drying capability.
The two and a half (2 ½ ) Horsepower DUALCOOL air
conditioner can be synced to television for easy control.
Managing Director, Fouani Nigeria Ltd, Sole Distributor of
LG Electronics products in Nigeria, Mr. Mohammed Fouani, explained that the
introduction of the product into the Nigerian market as a top priority market
is borne out of LG Electronics’ trust. He said consumer confidence, dealer
support, and machine support has groomed the company to growth in the market.
He said: “Life is more than having the latest electronics
but about the experiences technology creates. LG has been consistent in
churning out products that create comfort and peace of mind and we are happy to
one of their distributors.
I believe the new LG DUALCOOL Premium floor standing air
conditioner will address the needs of our esteemed consumers who are health
conscious and want to live a healthy lifestyle. The new air conditioner is a
solution provider to all worries, especially when you are worried about the
quality of the air you breathe in.”
With LG ThinQTM,
users can operate the air conditioner, change the mode or set the temperature
from anywhere. LG ThinQ app can be downloaded on a smartphone from Google Play
Store by Android mobile phone users or Appstore by iPhone users.