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HomeNewsDubai Holding Launches Tickit for Good in Support of Women and Children...

Dubai Holding Launches Tickit for Good in Support of Women and Children this Holy Month

Through its new rewards programme, Tickit, Dubai Holding is set to match all member rewards earned during Ramadan with contributions to support disadvantaged women and children in partnership with Dubai Foundation for Women and Children

  • Campaign underpins Dubai Holding’s commitment to UN Sustainable Development Goal 5 – achieving gender equality and empowering all women and girls
  • Tickit offers an effortless and instant way for members to earn points across some of Dubai’s most-loved destinations, attractions and brands, making it equally ‘effortless’ to support the cause with ‘Tickit for Good’
  • Available at over 500 brands and outlets, including Virgin Megastore, Madame Tussauds, Majlis of the World at Global Village, Decathlon, The Green Planet and many others; and across Bluewaters, City Walk and The Beach, among other leading destinations

Dubai, United Arab Emirates:  – Dubai Holding, a diversified global investment company with operations across retail, hospitality, leisure and entertainment, has announced the launch of ‘Tickit for Good’, a campaign rolled out via the company’s new effortless and instant rewards programme, Tickit. Dubai Holding pledges to match all Tickit member points earned during the Holy Month with funds in support of the Dubai Foundation for Women and Children (DFWAC). The initiative runs until 12 May 2022.

‘Tickit for Good’ aims to support disadvantaged, at-risk women and children of the Foundation, and reflects Dubai Holding’s ongoing commitment to empower women and advance gender equality in the UAE in support of United Nations Sustainable Development Goal 5.

Huda Buhumaid, Chief Marketing Officer of Dubai Holding, said: “After the successful launch of Tickit last month, we are delighted to leverage the interest and excitement generated by our new rewards programme for such an important cause during the Holy Month. We have been overwhelmed by the response to Tickit due its utmost ease in allowing members to earn rewards effortlessly, and what this means is that it becomes equally effortless for them to help others in dire need too. Our customers get rewarded for doing what they love to do, and we donate on their behalf. It’s that simple.”

H.E. Sheikha Saeed Al Mansouri, Acting Director General of DFWAC, said: “Achieving gender equality for women and girls everywhere is vital, and we are confident that Tickit for Good will contribute to this objective during Ramadan. I am hopeful that the outcomes of the partnership will enhance our local and global efforts to support women and children who need our help after the pandemic exacerbated social inequalities for the vulnerable and disadvantaged.”

Tickit members can enjoy earning points across more than 500 brands and outlets at some of Dubai Holding’s leading destinations, including Bluewaters, City Walk, La Mer, The Beach, Al Khawaneej Walk, Hatta Resorts, and Dubai Parks and Resorts. It can also be used to earn effortlessly instant rewards at the Majlis of the World at Global Village, Rove Hotels, Hillhouse Brasserie, The Duck Hook, Sikka Café, TIER Mobility and Washmen, among many others.

Shahram Shamsaee, CEO of Merex Investment, said: “Across City Walk, La Mer and The Beach, there are more than 160 restaurants, attractions, outlets, coffee shops and fashion brands accepting Tickit today. Tickit’s card-linked technology makes it effortless and easy for our customers to seamlessly use this attractive new loyalty programme. We are excited to support Tickit for Good to promote gender equality and support those in need during this blessed month.”

With Tickit, members can shop in stores or online with strategic partners such as Azadea through Azadea.com or at brands like Decathlon, Virgin Megastore, Urban Outfitters, Anthropologie, Boggi, Deichmann, Calzedonia, Missguided, Salsa Jeans, Sunglass Hut and many others.

Mohammad Sajjad Bhojani, Head of E-Commerce of AZADEA Group, added: “We are proud to be a strategic partner with Dubai Holding in its loyalty programme, Tickit, allowing our customers the opportunity to enjoy shopping their favourite brands and get rewarded with ease throughout our stores and online channels. And during this Holy Month of Ramadan, “Tickit for Good” is another solid step forward in our partnership which allows a meaningful change in the community and further demonstrates to our valued customers that their love and trust in our brands goes a long way.”

There are more than 50 participating Tickit outlets at Bluewaters. City Walk offers over 80 attractions and outlets, while The Beach and Al Khawaneej Walk both offer more than 60 participating outlets with F&B, shopping, entertainment, electronics and much more, allowing members to earn points effortlessly. Dubai’s eclectic beachfront destination, La Mer, also offers a range of more than 40 unique shops allowing for members to enjoy Tickit.

Tickit brings card-linked technology, dubbed “Magic Earn” to the UAE for the first time with both Mastercard and VISA. Magic Earn works with a linked UAE-issued bank card, Apple Pay, Samsung Wallet or Google Pay.