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Ad-tech Market Leader, Globale Media, opens presence in UAE, to offer service to marquee brands in MENA

Dubai, April, 29, 2022: Globale Media, one of India’s largest AI-driven mobile advertising platforms, today announced that it has started operations in the UAE to extend services across the MENA region by expanding their network of advertisers and publishers.

The ad-tech platform has been shaking up the advertising world with its avant-garde user-acquisition strategies for advertisers in India and the APAC region.

Speaking on this strategic move, Neeraj Sharma, Vice-President – Global Business, Globale Media, said, “MENA has seen unprecedented growth in mobile technology. All of this development bodes good news for brands and marketers, and we want to be there before the game begins. We are the forerunners of AI-based marketing and we know what it entails to get the act together. By being closer to the people and in the region, we will be better equipped to help our brands and marketers to reach out to their target audiences.”

Globale Media helps its clients across branding and user acquisition with the help of their proprietary app recommendation engines, and provide high-quality visibility with the help of targeted ad campaigns. Globale Media’s proprietary tool gives their users an enhanced experience which is more personalized and contextual. 

In a thriving mobile market, advertisers are relying on mobile marketing for success, the company said. With more people relying on their mobile phones and other electronic gadgets to stay connected, there is a drastic growth in the level of brand engagement. Marketers are fast evolving to cater to this tech-savvy consumerist audience and have adapted to ensure a steady growth in the post-pandemic era.

Today, AI is the fourth most used technology, but by 2026 it will be the top-most used technology.  In the GCC countries, investments in 5G technology have gathered momentum during and after the pandemic. The region is expected to have improved mobile capacity and coverage. In 2020, internet ad spend in MENA amounted to around 4.4 billion U.S. dollars and it is expected to increase to 7.9 billion U.S. dollars by 2024. Globale Media aims to enable companies to rely on AI right from the start to have an edge over their competitors.

About Globale Media:

Globale Media supports advertisers aiming to reach their brand awareness and user acquisition goals. Through their direct partnerships with top OEMs and publishers, Globale Media creates unique experiences for app marketers. They do it by providing a variety of offerings such as their proprietary Keyboard Search Ads, App recommendation on OEM channels, Appography via P2P offline sharing apps, and exclusive placements with 100+ Top SDK partners. Globale Media was recently recognized with high rankings in AppsFlyer’s Performance Index XIII. They aim to launch new offerings for the advertisers in the MENA region very soon.

The United Arab Emirates (UAE) has announced dates for the sale of treasury bonds issued in Emirati dirhams. 

The Ministry of Finance said the first auction will take place on May 9. Auctions will then repeat in June, August, September, October and December. The ministry and the Central Bank of the UAE will sell bonds with two-, three- and five-year tenures. They are targeting a sale worth 1.5 billion dirhams ($400 million) at each auction, The first auction will feature two- and three-year tenure bonds, according to data from the ministry. 

What is it? Treasury bonds, aka T-bonds, are debt securities that represent the obligation of the issuer — in this case, the state’s treasury — to repay the buyer. States sell bonds to finance their expenses. Bond purchasers are then repaid the debt amount over time with interest. 

Why it matters: The UAE announced its plan to sell bonds in dirhams last week. Finance Minister Mohamed Al Hussaini said they hope to build a local bond market, diversify their financial resources and boost the local banking sector by selling bonds in dirhams. 

The Emirati government never issued bonds until late last year, when they started marketing bonds in US dollars. 

Selling bonds in the local currency has several benefits. It promotes local investment, since typically the only entities that deal in local currencies are based in said country. Using local currency for bonds instead of the dollar also mitigates the foreign exchange risk for debt repayment, which in this case would be the dirham weakening against the dollar. 

Know more: The UAE is undergoing several financial changes. In January, the UAE announced it would begin taxing corporate profits for the first time ever starting in 2023. Earlier this month, the Emirati Federal Tax Authority launched a whistleblower program aimed at preventing tax evasion. The Gulf state is also attracting several cryptocurrency platforms. 

A cohort of leading tech founders and venture capitalists in Africa have concluded a 2-day immersion event in Dubai. The event, organized by Volition Cap in partnership with the Dubai Department of Economy and Tourism, was designed to showcase Dubai as a destination for global expansion and alternative funding for the continent’s many innovative entrepreneurs and companies.
“Dubai continues to introduce initiatives that enable confidence, resilience and agility that have been instrumental in the city’s emergence as a hotbed for talent, investment and market creation. The city’s robust public-private partnership policy and appetite for innovation, coupled with world-class infrastructure, financial ecosystem and pro-business legislation are designed to empower new models of working and allow for rapid scale-up, new market expansion and dual listing opportunities for accelerated company growth from Dubai for African entrepreneurs”, said His Excellency Helal Saeed Almarri, Director General, Dubai’s Department of Economy and Tourism.

“The number of African companies has grown in Dubai more than 15% since 2019, with close to 25,000 based here and we continue to see enhanced bilateral growth opportunities continue to develop.”
The event featured a series of discussions and meetings with leaders of the city’s business and innovation ecosystem; offering visiting Founders unique insight on current and future outlook as Dubai continues to build on its status as a global centre of trade and commerce. The itinerary included visits to the Dubai International Finance Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia (MEASA) region; Dubai Future Foundation and the newly launched Museum of the Future, as well as the Dubai Financial Market (DFM). Africa Founders Immersion Dubai event also provided a platform for African Founders to interact with the funding and investment community in the city.
At Expo 2020 Dubai participants attended a deep dive session with the team behind District 2020, a smart and sustainable mixed-use community built with human centricity at its core and focused squarely on curating a global innovation ecosystem across key growth areas such as smart logistics, smart mobility, digital healthcare and smart cities; as well as other industries that are set to grow in a post-COVID world. District 2020 will boost an integrated community of Fortune 500 companies, start-ups, scale-ups, accelerators, universities, and government entities to enable cross-industry collaboration, learning and development.

Total funding secured by start-ups in the Middle East and North Africa (MENA) more than doubled to reach approximately US $864 million in the first quarter of the year, according to a report from data platform Magnitt, total. Start-ups in the UAE accounted for 27.3 per cent of all deals closed and 34.4 per cent of all funding raised year to date in MENA in 2022.
Speaking further on the vision of Volition Cap and its future plans for the Africa Founders Immersion Dubai, Kola Oyeneyin, Co-founder at Volition Cap said, “The African tech ecosystem can only truly scale as more capital is unlocked. Founders should be able to choose which fund or cheque will ultimately open up more markets to them as they begin to scale. This is what makes this ecosystem collaboration very important and we look forward to welcoming more founders and investors from across the continent to explore and unlock new opportunities for scale and funding.”

With the ultimate vision of making Dubai the world’s leading commercial centre, investment hub and tourism destination, Dubai’s Department of Economy and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators. Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become the world’s best city to live and work in by promoting its diverse destination proposition, unique lifestyle and outstanding quality of life, overall.
DET is the principal authority for the planning, supervision, development and marketing of Dubai’s business and tourism sectors. It is also responsible for the licensing and classification of all types of businesses, including hotels, tour operators and travel agents. The DET portfolio includes Dubai Corporation for Tourism and Commerce Marketing, Dubai Festivals and Retail Establishment, Dubai Industries and Exports, Dubai Investment Development Agency (Dubai FDI) and Dubai SME, as well as Dubai College of Tourism, Dubai Calendar and Dubai Business Events.
For further information, please contact: Pallavi.sharma@dubaidet.ae
Volition Cap is an African private equity company that provides investment education, venture funding and access to global wealth creation opportunities for Africans and Africans in the Diaspora.
For more information and partnership inquiries: Website: https://volitioncap.com/
Email: ask@volitioncap.com
Phone number: +234 0705 651 1542
“NM Partners” represent articles published on behalf of corporate organisations, government and non-governmental institutions, academia, and other relevant stakeholders in the economy. The articles include press releases, announcements, targeted content, product promotions, and other forms of corporate communications targeted at our readers. Some of the articles are also paid for. Nairametrics may not be affiliated or endorse any of the content published on this page. Nairametrics does not bear responsibility for any of the content published on this page. For further inquiries or comments on the content published on this page, kindly contact info@nairametrics.com.
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29
April 2022

Mai Dubai, a leading bottled water company in the UAE, honoured
delivery riders on World Superhero Day, April 28, 2022, by helping them break
their fast with a water bottle of Mai Dubai and food at various signals and
locations across Dubai. The initiative was aimed at celebrating the ‘everyday
superheroes’ who strive to ensure timely delivery, by giving them the chance to
break their fast while still on duty. 

Alexander
van ‘t Riet, CEO of Mai Dubai said: “Ramadan is a special time to extend a
helping hand, especially towards our silent, everyday superheroes who go above
and beyond to ensure that people break their fasts on time. Mai Dubai is
extremely delighted that our team had the opportunity to serve the delivery
riders for iftar as a token of our utmost respect for their diligence and
commitment. We hope this will be a message to others, inspiring them to look
out for their community and do good deeds.”

Through this initiative, Mai Dubai, owned by Dubai Electricity and Water Authority (DEWA) has successfully embraced the Ramadan spirit of gratitude and
sharing. The company is looking forward to carrying out more initiatives that
are in line with their corporate social responsibility (CSR) to benefit
society.

Sharjah, UAE – April 29,
2022 –Shams Media
Services, one of Sharjah Media City’s subsidiaries, has announced plans to
organise the FIFA22 tournament with 200 players taking part in several rounds
between May 13 and 15, 2022. The Competition is in line with Shams’ role as a
leading supporter of creative sectors in Sharjah and the UAE.

The tournament is set to launch its preliminary stages via the online platform “Discord” on May 13, with the remaining rounds to follow on May 14 and 15 at Shams Business Center in Sharjah under the supervision of the Emirates Electronic Sports Federation. Three winners will be selected by the end of the competition to win a AED10,000 cash prize, in addition to special prizes for 4^th to 10^th places. To join the FIFA22 tournament, contestants can register via (link).

The FIFA22 tournament will be attended by H.E. Dr. Khalid Omar Al Midfa,
Chairman of Sharjah Media City (Shams), and H.E. Shihab Alhammadi, Managing Director
of Shams, along with several officials and directors from the free zone and
e-sports enthusiasts across the UAE.

“Shams plays a vital role in promoting creative sectors as a means to
achieve one of its most notable strategic objectives: to establish Sharjah Media
City as a global hub for media and creativity in the region,” H.E. Dr. Al Midfa
said. “As part of our commitment to expanding media’s range and enhancing its
presence in the UAE market, we believe that e-sports will be among the most
important and promising sectors we can count on to play a greater role in
creating more opportunities for the growth of the national economy in the
future.”

“We are delighted to be launching the FIFA22 tournament – a unique
sporting event that brings 200
players and e-sports enthusiasts together at Shams Business Centre,” H.E. Dr. Al
Midfa. “We are confident that the upcoming event will be only the first in a
series of tournaments that we will organise in an effort to enable Shams to
lead an integrated ecosystem and promote a creative sector that enjoys
tremendous popularity and has a positive and sustainable impact on the national
economy.”

Sharjah Media City (Shams) has organised several online E-Sports Competitions.
The FIFA22 tournament stands out because it marks the first time that players
will be present in person from all around the UAE. This serves to raise
awareness about the importance of video games, as well as to establish a new community
around those games within Shams. The next step will be to drive further expansion
in this vital sector and transform Shams into a leading centre for video games in
the UAE and the region.

Abu Dhabi,
April 29, 2022 – Terming issuance of the new Executive Regulation as a
vital development, H.E Dr. Ahmad Belhoul Al Falasi, Minister of State for
Entrepreneurship and SMEs said that the UAE has achieved remarkable results in
proliferating the role of innovation and promoting intellectual property while
encouraging innovators and inventors following the issuance of Federal Law No
(11) of 2021 on the Regulation and Protection of Industrial Property Rights in
line with the Cabinet Resolution No (6) of 2022.

H.E said that
the new Executive Regulation complements the legislative system of Industrial
Property Rights and patents in the country by means of developing transparent
measures of patent applications, speeding up the granting of these patents, and
increasing their numbers in the upcoming stage.

Al Falasi
added: “The regulation assists in providing a comprehensive legislative
environment that encourages innovation and patent applications in the UAE. It
will further project UAE as a top destination for innovators in various fields
– including technology, new economy, research, and development. Moreover, it
will promote its position as a competitive and attractive environment for
fundamental investments, hence boosting the pillars of the new economic module
based on knowledge and innovation. It will also promote the UAE’s leadership in
global competitive indexes, such as the Global Innovation Index (GII), the
Global Entrepreneurship Index, and Global Competitiveness Index.”

The Regulation
further lays the legal foundation for companies and individuals to bring
forward their latest ideas and innovations. Through this regulation, various
procedures, conditions, requirements, and disciplines regarding industrial
property applications have been clarified. It further illustrates various roles
and stages through which the application goes, starting from the stage of
application to the registering of the industrial property right, along with its
consequent rights, privileges, and objections. This comes in line with the best
international practices in the field, especially those relating to patents,
industrial projects, Utility Certificates, integrated circuits, and the
protection of undisclosed information.

The Executive
Regulation additionally considers key provisions stipulated in international
agreements relating to industrial property rights, guaranteeing the speed,
flexibility, and effectiveness of the inspection and registration of industrial
property applications, and providing protection for owners of inventions. It
further offers extra flexibility and concessions for patents and industrial
property for entrepreneurship, SMEs, startups, academic institutions, as well
as facilities and companies – including departments for research, development,
and innovation, and international companies. All of which are set to
effectively benefit from the industrial property services offered by the
Ministry of Economy by registering patents for its activities.

The regulations
also include knowledge sharing procedures for new inventions to make use of
research and development in the private sector, academic institutions, and SMEs
and startups in the country. The regulations also specify the time during which
patents’ examination results would be announced, achieving the ministry’s goal
to use these regulations to reduce the time periods from 42 months to six
months.

The regulations
also define mechanisms for substantive and formal examinations and the
documents related to industrial property rights applications, as well as the
controls for formulating protection claims in accordance with international
requirements. They also define the technical and legal bases in calculating the
principle of priority submission for the same invention, requirements, and data
of the industrial property rights registry, as well as specify the requirements
and procedures related to correcting and amending industrial property rights
applications. In addition, the regulations clarify various aspects related to
the international application under the Patent Cooperation Treaty, overseen by
the World Intellectual Property Organization (WIPO), the mechanisms of
calculating annual fees for industrial property rights, the scope of protection
and assignment of these rights, and other related aspects.

The executive
regulations detail the new procedures and rights introduced by the new
Industrial Property Law in various categories of industrial property rights
that were not embedded in previous legislation. These include the protection of
integrated circuit layout designs, which plays an important role in stimulating
and protecting electronic innovations and inventions, that in turn supports the
path of advanced technology in the country. This is in addition to protecting
undisclosed information, which encourages research and development in the
industrial and commercial fields.

The executive
regulations also include various provisions related to urgent requests, turning
patent applications into benefit certificate applications and vice versa. They
provide the possibility to divide the applications for patents, benefit
certifications, and industrial designs into multiple applications, which
facilitates securing various stages of their progress, and helps to organize
the mechanisms of reclaiming applications and the complaints mechanisms related
to application results.

The patents and
benefit certificate applications submitted to the ministry between the years
2020 and 2021 achieved a growth rate of 26.7 per cent. On the other hand, the
applications’ growth rate in the first quarter of 2022 was 17.8 per cent
compared to the same period in 2021. The main fields and activities included in
those applications were transportation, construction and mining, electricity,
textiles, and paper, among other vital fields.

The gala event, which takes place Friday, April 29 at 7 p.m., will showcase designs that represent the beauty and culture of the West African country.

Dubai> Fans eagerly await Sethuramayya at Burj Khalifa The trailer of Mammootty’s new movie CBI Five – The Brainbrain has been screened at Dubai’s Burj Khalifa, the tallest building in the world. Mammootty also came to Dubai to witness the show.

Sethurama Iyer Mammootty’s facial expressions were also a wave as he enjoyed the clear moment at the top of the world. The grand promotion was given by Truth Global Films, the overseas distributor of CBI Five. CBI Five is Truth Global Films’ third Mammootty film and the company’s tenth film.

Mammootty, Ramesh Pisharody, Ranji Panicker with Truth Global Films Chairman Abdul Samad, Regional Manager RJ Sooraj, Tanath Razhi, Truth Group; , Areeb, Sadaqah, radio jockeys from various radios in the UAE and famous social media influencers.

Chairman Abdul Samad said that the exhibition at Burj Khalifa is a tribute to the beloved Mammootty who has given them the confidence to believe in The Priest, Bhishma Parva, CBI Five and Cinema.

Earlier, as part of the promotion of Malayalam cinema, Dulquer Salman starrer Kurup was promoted in Burj Khalifa. With this, the coincidence that the film promotion of father and son took place in the same place excited the viewers and fans.

CBI Five hits theaters worldwide on May 1 for its Eid release. The new part of CBI will be back in front of the audience with drastic changes in the making and presentation style. The film is directed by K Madhu and scripted by SN Swamy. Produced by Swargachithra Appachan. The first film in the CBI series ‘A CBI Diary’ was released on February 18, 1988. Later, films like ‘Jagratha’, ‘Sethuramayyaar CBI’ and ‘Nerariyan CBI’ were released. The fifth part is being prepared after 17 years.

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