TÜRKIYE. Luxury fragrance distribution agency Be Keen has partnered with Unifree Duty Free to roll out the Queen of Silk fragrance of the House of Creed at Istanbul Airport.
The new fragrance, so named for the “beauty and delicate” touch of silk, features a gossamer-like texture that leaves the skin with what’s described as a trail of sensuality.
Queen of Silk offers top notes of osmanthus, magnolia and saffron. Its heart notes include tuberose, passion fruit, agarwood and Javanese patchouli, with vanilla from Madagascar, incense, myrrh, ambroxan, Chinese cedarwood and musk as its base.
The fragrance is presented in House of Creed’s signature bottle in a purple hue.
Unifree Duty Free CCO Ceren Tonguç said: “As Unifree Duty Free we are delighted to be in partnership with Be Keen and present the new fragrance Queen of Silk of the House of Creed to our customers at Istanbul Airport in Unifree Duty Free Stores.”
Be Keen COO Abla Bencheikh added: “With the launch of Queen Of Silk, our ambition is to recruit a new feminine audience and ensure Creed as a brand that builds up and anchors its position in the female niche luxury market.”
Be Keen underlined its collaborations with several luxury fragrance brands since founders Abla Bencheikh and Antoine Khouzami set up the agency in 2012.
The fragrance house has expanded its presence to 27 countries, across five continents, through partnerships with leading travel retailers, including Unifree Duty Free. ✈
