Ivory Coast:
PRG has introduced Aréel Groupe, a Côte d’Ivoire-based company incepted in 2008, as a PRG Alliance Member. Catering for professional events including inaugurations, concerts, sports activities and corporate events, Aréel Groupe assesses technical requirements and provides sound, lighting, video and structural equipment for rental and sales.
According to Aréel Groupe, the events market in Côte d’Ivoire is flourishing, and the trend extends to neighbouring nations, indicating potential growth for the sector in the future. The company has collaborated with PRG on significant events previously, such as the launch of the CAN 2023 draw and the FIFA draw.
“We aim to pass on our values, knowledge and expertise to help companies that join the PRG Alliance and their founders to achieve lasting success,” said Thierry Kra, general manager, PRG France and Africa. He added: “Another crucial aspect of our initiative is the desire to reduce our carbon footprint as much as possible at the many events we take part in on the African continent. We strive to make maximum use of local equipment and resources, thereby making a significant contribution to environmental sustainability.”
Aréel Groupe is gearing up for the upcoming opening and closing ceremonies of the 2023 African Cup of Nations in Abidjan in 2024, further solidifying its partnership with PRG.