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HomeNewsADDED Aligns With SAP For Digital Transformation In Abu Dhabi

ADDED Aligns With SAP For Digital Transformation In Abu Dhabi

MoU which was signed by H.E. Rashed Abdulkareem Al Blooshi, Undersecreatry of ADDED and Zakaria Haltout, Managing Director SAP- UAE.

The Abu Dhabi Department of Economic Development (ADDED) has signed a memorandum of understanding (MoU) with SAP.

ADDED and SAP shall explore collaboration opportunities to enhance industry innovation and digital transformation, develop advanced business models, nurture Emirati talent, and foster local digital competencies, particularly through supporting startups and small business enterprises (SMEs).

In terms of the MOU, ADDED intends to leverage SAP’s UAE cloud offering while simultaneously enabling SAP to accelerate expansion in the region as an authorised cloud services provider. Both parties also intend to work together to develop emerging talent by training UAE nationals through in-country, global and virtual programs on technology, business, and behavioural skills.

In addition, ADDED and SAP aim to support job seekers and freelancers through a new SAP-designed platform that will bridge the gap between supply and demand for full-time and freelance opportunities.

The support that ADDED and SAP will offer to SMEs and startups as part of the MoU will be delivered through “” and “Grow by SAP” initiatives. In addition, both parties are exploring the feasibility of establishing a regional innovation centre in Abu Dhabi to deliver support to both public and private sector entities, and services.

ADDED and SAP have also stated their intention to explore and launch Industry 4.0 initiatives within Abu Dhabi, where SAP aims to create a Point of View (POV) document to propose mutually beneficial strategic initiatives. The POV document will focus on the main pillars of the Abu Dhabi’s strategy, including healthcare, education, economy, defense, security, and government efficiency. In addition, SAP intends to train individuals in the manufacturing sector in digital skills to succeed in Industry 4.0 while developing an emirate-wide framework to adopt consistent manufacturing standards.

H.E. Mohamed Ali Al Shorafa, Chairman of ADDED, said: “This is a large-scale partnership covering various sectors and fields we focus on, and it will see

ADDED and SAP bringing together the best they can offer.  Abu Dhabi has nurtured a supportive ecosystem that presents growth opportunities to all; we believe this collaboration will help us in accelerating success journey and achieving our objectives”.

“Innovation and talent development are among our top priorities as we are focusing on knowledge and innovation-based economic sectors. We believe that training and upskilling our talents will support in finding innovative solutions to current and future challenges. To this end, our collaboration with SAP is focusing on training UAE youth to equip them with soft and hard skills that are necessary for the future.”

“We look forward to collaborating closely with joint strategic initiatives and having SAP power our digital transformation. With SAP’s experience in the field and Abu Dhabi’s record in digital transformation, we are confident that we have the right formula for a project of this magnitude.”

Sergio Maccotta, Senior Vice President, Middle East South, SAP, said: “Our partnership with ADDED is a key enabler of SAP’s wider support for Abu Dhabi’s public sector and economy. By being an authorised provider, we aim to equip Abu Dhabi entities with the integrated strategy, solutions, and services to accelerate their digitalisation through the cloud, innovation, and wider adoption of Industry 4.0.”