Africazine:
Chef Nobu Matsuhisa is set to expand his culinary empire in Egypt.
The renowned chef is launching Nobu New Cairo, following the brand’s initial entry into the North Coast through SODIC’s Ogami development in 2025. This expansion marks a significant milestone for the globally recognized dining institution.
Nobu’s Expansion into New Cairo
Chef Nobu Matsuhisa’s journey began in 1994 with a single restaurant in Manhattan, co-founded with Robert De Niro. Over the past three decades, this venture has transformed into a global empire, encompassing restaurants, hotels, and residences worldwide. Now, the brand is poised to make its mark in Egypt.
The upcoming Nobu New Cairo aims to bring the unique culinary experience of Nobu to the capital, enhancing the local dining scene. This move reflects the brand’s commitment to integrating local ingredients into its offerings while maintaining its signature style.
Egypt: Key figures on Nobu’s Expansion
- 2025: Initial entry into the North Coast through SODIC’s Ogami development
- Nobu New Cairo: Upcoming restaurant location in the capital
Philosophy Behind Nobu’s Success
In a recent discussion, Chef Nobu emphasized the importance of local ingredients in his culinary philosophy. He believes that sourcing fresh, local produce not only enhances the dining experience but also supports local economies. This approach will be pivotal as Nobu continues to grow its presence in Egypt.
Next Steps for Nobu in Egypt
- Opening of Nobu New Cairo
- Integration of local ingredients into the menu
Nobu's expansion into Egypt signifies a new chapter in its global culinary journey.
