Award-winning app pioneer and digital product veteran joins prominent mindfulness ecosystem to deepen its global impact
BYRON BAY, AUSTRALIA—26 May 2026—Mindfulness United, the company behind two of the world’s most respected mindfulness platforms—Mindfulness.com and Mindful.org—today announced the appointment of Joseph Russell as Chief Executive Officer, effective 25 May 2026.
Russell brings over 15 years of experience building, scaling, and leading digital products and mobile technology businesses. As co-founder and CEO of DreamWalk, one of Australia’s most recognized app development companies, he helped hundreds of brands and businesses—from Coca-Cola to The Secret—design and launch successful digital experiences. Throughout his tenure, DreamWalk produced dozens of chart-topping mobile applications before it was acquired by multinational advertising group Wellcom in 2012. The brand was then re-acquired by Russell and relaunched under his leadership in 2017.
Russell has been featured by The Today Show, The Project, The Australian, Lifehacker, and Executive Style, and has written extensively on digital product strategy for Smart Company, B&T Weekly, and Inside Small Business. He has also served as a mentor and advisor to social impact startups through ygap.
He joins Mindfulness United at a pivotal moment for both the company and the broader mindfulness industry. Mindfulness.com offers daily video coaching from world-class teachers, guided meditations, and structured courses anchored by some of the most credentialed practitioners in the field. Mindful.org, now in its 15th year of publication, is widely regarded as the world’s most trusted evidence-based mindfulness magazine and digital publication. It is home to more than 4,000 articles, 230,000 email subscribers, and the long-running 12 Minute Meditation podcast, which has produced nearly 500 episodes with some of the most respected teachers and researchers in the field.
“I’ve spent my career building digital products aimed at improving people’s lives,” said Russell, “but joining Mindfulness United is a rare opportunity to create genuine, lasting change. Mindfulness isn’t a wellness trend. The science is real, the teachers are world-class, and the need has never been greater. I’m here to make sure this platform reaches everyone who needs it.”
On the broader context in which he is joining, Russell was candid about why the timing feels meaningful: “We’re living through a period of extraordinary uncertainty. The research on what mindfulness does for human resilience—our capacity to respond rather than react—has never been more relevant.”
Russell added: “Mindful.org has spent 15 years earning the trust of readers, researchers, and practitioners. Combined with an app guided by teachers who helped build the clinical science of mindfulness, that’s something genuinely rare. My job is to bring those two things together and do justice to the groundbreaking products and legacy this team has built.”
Matt Dickinson, founder of Mindfulness United, said: “Joe brings exactly the combination of skills this company needs at this moment—deep expertise in mobile product and digital growth, a genuine understanding of what it takes to engage an audience, and a personal connection to the mission. We are thrilled to welcome him to the team and excited to see what he builds.”
Russell assumes the role of CEO with immediate effect and will be based in Byron Bay.
About Mindfulness.com
Mindfulness.com is a leading meditation and mindfulness app offering daily video coaching, guided meditations, and structured courses from world-class teachers. Available on iOS, Android, and web, the platform is built on the principle that mindfulness practice should be evidence-based, taught by teachers with genuine depth of training, and accessible to everyone. mindfulness.com
About Mindful.org
Mindful.org is the world’s most trusted mindfulness publication, with 15 years of evidence-based editorial content reaching millions of readers globally. Home to m
ore than 4,000 articles, the 12 Minute Meditation podcast, expert-led courses, and an annual print magazine, Mindful.org has been the definitive English-language resource for practitioners, clinicians, educators, and researchers since 2009. mindful.org
Media Contact: Christine Fritz – Head of Marketing, Mindful.org & Mindfulness.com
christine@mindful.org
