BY NKECHI NAECHE-ESEZOBOR—
In an exciting move designed to foster financial security across Nigeria, CHI Life Assurance Limited, a newly minted subsidiary of Consolidated Hallmark Holdings Plc, is launching a dynamic nationwide marketing campaign. The initiative—dubbed “The Golden Key of Assurance”—aims to illuminate the crucial role life insurance plays in securing a lasting financial legacy for families. This campaign marks a significant milestone in CHI Life’s journey and is set to reshape how Nigerians approach financial preparedness.
The timing couldn’t be better. As awareness grows about the potential uncertainties in life, CHI Life’s campaign stands out by not only promoting their diverse life insurance offerings but also prioritizing education. The theme “The Golden Key of Assurance” encapsulates the essence of this effort: ensuring individuals and families are equipped with knowledge about the significance of financial planning through life insurance.
The campaign isn’t just about words; it’s hitting the airwaves with engaging radio broadcasts and eye-catching advertisements in prime locations across major cities including Lagos, Abuja, and Port Harcourt. By targeting these bustling urban centers, CHI Life is maximizing its reach and impact, promoting its offerings where they are most likely to be considered by individuals and families looking to safeguard their futures.
Mr. Tope Ilesanmi, the Managing Director and CEO of CHI Life Assurance, has been vocal about the campaign’s objective. He emphasized the importance of leaving behind a sound financial foundation for loved ones, urging everyone to think proactively about their financial futures. With a robust portfolio that includes personal and group life insurance, educational endowments, and investment-linked plans, CHI Life is well-equipped to cater to the diverse needs of its growing clientele.
In its quest to build a secure future for families, CHI Life is backed by the reputable legacy of Consolidated Hallmark Holdings, which spans general insurance, health management, and various financial services. This solid foundation provides customers with added confidence in choosing CHI Life for their financial planning needs.
Officially receiving its operational license from the National Insurance Commission (NAICOM) in April 2025 and formally launching in October 2025, CHI Life is on a clear path to making a meaningful impact in the Nigerian insurance landscape. With seasoned industry leaders at the helm, including Chairman Mr. Eddie Efekoha and Executive Director Patience Ugboajah, the company is poised for success and eager to lead the charge in reinforcing the value of life assurance in Nigeria.
As the campaign rolls out, it promises to be an enlightening endeavor that empowers Nigerians to make informed decisions about their financial futures. Here’s to growing awareness and building a financially secure tomorrow!
Tags: #Nigeria #BusinessNews #Lifestyle #WorldNews
