Daydream Launches the World's First AI-Powered Fashion Shopping Agent
On June 26, 2025, an innovative new platform was unveiled, revolutionizing the way we shop for fashion online. Meet “Daydream,” the first AI-powered, chat-based shopping agent designed exclusively for fashion enthusiasts. This groundbreaking tool aims to transform the e-commerce landscape by providing a personalized, conversational shopping experience that feels like you have your very own trusted stylist at your fingertips.
Founded by the savvy e-commerce leader Julie Bornstein, former CEO of The Yes, Daydream is equipped with advanced natural language processing and multimodal AI technology. What does that mean for users? You can engage with the platform using everyday language, upload images for visual searches, and receive tailored recommendations that align closely with your unique style. It’s a game-changer for anyone who has ever felt overwhelmed by endless scrolling and traditional search methods that simply don’t grasp the subtleties of personal taste.
Daydream has partnered with over 200 retail and brand partners, showcasing an impressive catalog featuring more than 8,000 global fashion brands and nearly 2 million products. This means shoppers can discover everything from high-end labels like Khaite and Markarian to popular athleisure wear from brands like Nike and Alo Yoga, as well as cult favorites like LoveShackFancy. This extensive selection covers both women’s and men’s fashion, catering to a wide range of styles and price points, making it easier than ever to curate your wardrobe.
“The online shopping experience today can feel overwhelming and time-consuming,” acknowledged Bornstein. “Traditional search options often fall short in capturing the nuances of personal taste. Our goal with Daydream is to change that.”
What sets Daydream apart is its commitment to understanding the fashion space at a deeper level. By combining large language models with insights from industry veterans, the platform aims to evolve into an essential destination for fashion advice and inspiration. “This is just the beginning of what we envision for Daydream,” Bornstein noted, expressing aspirations for it to become the smartest hub for all things fashion-related.
The founding team’s impressive experience hails from tech and fashion giants including Google, Amazon, and Meta, providing a wealth of knowledge and expertise to forge this revolutionary platform. Daydream has secured an impressive million in seed funding from renowned investors such as Forerunner Ventures and Google Ventures, with notable entrepreneur Karlie Kloss also backing the company.
As Daydream gears up to redefine online shopping, it promises to create a more intuitive, engaging, and satisfying experience for fashion lovers everywhere.
Tags: #WorldNews #BusinessNews #Fashion #ECommerce #AI
