By Funsho Arogundade
Eight years ago, Omotayo Jemila ‘OJ’ Awa-Ibraheem formally launched her venture into the enchanting worlds of spa and perfumery with the opening of House of Jemila on June 4, 2016. Since that pivotal moment, this innovative beauty entrepreneur has been on an inspiring journey, fueled by her creative passion and invaluable mentorship. Today, OJ is not only a name but a brand that resonates strongly in the beauty and wellness industry.
From her initial store locations on Lagos Mainland to now, OJ has shown remarkable tenacity and flair, marking a significant milestone in her beauty entrepreneurship. Recently, she celebrated the grand opening of her flagship store and a luxurious new perfumery outlet in the vibrant heart of Lekki, Lagos—yet another testament to her growing influence and dedication to the art of fragrance.
The opening event on December 7, 2023, at her latest venture, aptly named ‘PerfectScents Niche Emporium,’ was nothing short of spectacular. This third store in Lagos promises to be a paradise for fragrance enthusiasts, offering a carefully curated selection of niche perfumes sourced from around the globe. The new emporium is designed to enhance the perfume shopping experience, making it a must-visit destination for residents and tourists alike.
One of the standout features of the new store is the dedicated pure fragrance corner, where customers can immerse themselves in the world of undiluted and authentic fragrance oils. OJ envisions this interactive space as a haven for perfume lovers, allowing them to explore various scent notes and discover perfumes that perfectly match their individual preferences.
In addition to expanding her retail footprint, OJ is taking her brand to new heights by launching her signature niche perfume line. A graduate in Political Science from Ekiti State University, she is collaborating with a world-class manufacturer based in Europe to bring her vision to life. Every detail, from the bottle designs to the logo and packaging, has been meticulously crafted, ensuring that her fragrances exude sophistication and quality when they hit the shelves in the first quarter of next year. These unique offerings will complement the other captivating fragrances available at the new Lekki location.
OJ Awa-Ibraheem’s journey is a remarkable example of how passion, creativity, and a strong support system can help an entrepreneur flourish in a competitive industry. With the opening of PerfectScents and her upcoming perfume line, OJ is poised to leave an indelible mark on the beauty landscape, inspiring others to pursue their dreams fearlessly.
This exciting development in the African beauty scene serves as a reminder of the continent’s vibrant entrepreneurial spirit. As OJ continues to innovate and inspire, we can only anticipate more wonderful ventures from her in the future. #Tourism #Lifestyle #BusinessNews #Nigeria #Lagos
