Nigeria: Businesses urged to use Artificial Intelligence to boost brand image

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Some panelists on Friday urged businesses to adopt the use of machine learning and artificial intelligence to boost the image of their brands.

Artificial Intelligence (AI) is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans.

Machine Learning (ML) on the other hand, is the science of getting computers to act without being explicitly programmed.

The panelists spoke during the African Women in Technology Nigeria (AWITN) Conference held at Tech Zone Park, Gbagada, Lagos.

Simi Lawoyin, Founder of JASS Academy, said that as far as businesses go machine learning could help enhance business scalability and operations.

She said that machine learning, combined with artificial intelligence, could be a solution to a variety of business complexities.

Lawoyin noted that aside from using the AI and ML for boosting the image of their products and services through social media platforms, it could also be used to provide variety of business solutions.

“Any business that wants to remain competitive needs to consider AI to enhance productivity and effectiveness.

“With these technologies, the fashion industry, for example, are able to have an idea of trends that would be in existence in two to three years time,” Lawoyin said.

Chantel Luther, Lead Quality Assurance at TechFINIUM Ltd, said that AI was so powerful that it could help predict if there is going to be an epidemic in the agricultural sector.

Luther also said that machine learning and AI have also made a great impact in the health sector because these technologies have been used to diagnose different diseases.

She noted that machine learning was also being used by companies all over the world to predict customer behavior and this helped them understand what they want.

Tejumade Afonja, a Software Innovator at Intel Corporation, said that machine learning algorithms could help streamline a company’s documentation process, eradicating the risks involved with manual data entry.

The News Agency of Nigeria (NAN) eports that the topic of the panel discussion was “Artificial Intelligence and Human Touch.”

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