As it continues to expand across Africa, Nigerian cryptocurrency exchange Yellow Card has added Ivory Coast to its list of 16 countries where it operates.
Yellow Card, which was founded in 2018 and launched in Nigeria in 2019, allows anyone in Africa to buy cryptocurrencies such as Bitcoin, Ethereum, and USDT Stablecoin with cash, mobile money, a credit card, or a bank transfer. “We’re constructing a new financial infrastructure for the African continent,” the company boasts.
According to Disrupt Africa, the business obtained US$15 million in Series A funding last year to expand its recruiting and expand throughout the continent, and Ivory Coast is now its 16th market.
‘What thrills us is that this is a new and undiscovered market in Ivory Coast.’ By introducing something fresh and original to the market, we have the opportunity to become the market’s number one leader. According to Sylvio Contayon, Yellow Card’s country manager for Ivory Coast, “there are an estimated 343,000 crypto holders in Ivory Coast, and if we do things well, we may grow the figures, monopolize the market, and become the country’s leader.”
“By hosting activations in malls, hosting instructional webinars, speaking at universities, and promoting the Yellow Card Academy – a platform that offers information about cryptocurrencies, blockchain technology, economics, and financial literacy – we hope to close the knowledge gap.”
Yellow Card will form two strategic partnerships: one with a high-end hotel that will allow clients to pay their hotel bills in cryptocurrency, and the other with a real estate agency that will allow consumers to buy real estate using cryptocurrencies through the Yellow Card app.