W Dubai – The Palm seeks creatives to design its iconic monument


W Dubai – The Palm has launched a nationwide competition, giving aspiring designers – and eco warriors – a once-in-a-lifetime opportunity to design the brand’s most recognised and famous silhouette, the W monument.  

The hotel has announced a design challenge, asking artists to unlock their skills and showcase their creative flair, to be in with a chance of designing the hotel’s second W Monument. Aiming to uncover creative potential, the hotel is seeking designs with a sustainable approach, to help continue the brand’s legacy of caring for the environment and its communities.  

With the famous monument set to be located along W Dubai – The Palm’s beachfront, creative candidates will have until the May 1, 2021 to submit their design concepts. 

Peter Katusak-Huzsvar, GM at W Dubai – The Palm, says, ‘‘Every one of our W properties across the world is unique, and here at W Dubai – The Palm, we take great pride in the modern innovations and initiatives we have undertaken, to play our part in being a greener and more sustainable hotel. 

Creative industries are playing an increasingly prominent role in the cultural development of Dubai. We are ecstatic to be launching this competition for the city’s up and coming, designers as a platform for them to showcase their talent.’’ 

The winner will be announced on May 20, 2021 and will be rewarded with a 3-night, all-inclusive stay in the hotel’s biggest room, the E-WOW suite, in addition to their masterpiece being displayed along the hotel’s beach. They will also be given a 12-month membership to the pool and beach, plus the opportunity to work with the Escape team on future design projects.