Wednesday, September 22, 2021

This Edtech Startup Is Making Waves in UAE With Its ‘Coding for Kids’ Platform

BANGALORE, India–(BUSINESS WIRE)–Codeyoung, an Indian Edtech startup dedicated to introducing Coding to K12 students, has been able to generate massive traction in UAE by engaging over 8000 students within a span of a few months. With its innovative coding programs and highly trained mentors, Codeyoung enjoys high organic referrals and has witnessed exponential organic growth in the country. Parents are flocking to get their children enrolled, making the best use of vacations. Codeyoung has also been accredited by reputed US-based organization, STEM.ORG

Founded in 2019 by Shailendra Dhakad and Rupika Taneja, this startup currently works in 7+ countries and offers Coding Programs customized for kids from age 6 to age 17. Their curriculum extends beyond the drag and drop environment and focuses on developing creative confidence among kids by teaching them coding suited for creating projects.

As per Shailendra Dhakad, co-founder of Codeyoung, “We believe coding offers some excellent learning opportunities for kids which is not limited to just STEM learning but develops broad problem solving and thinking skills among kids.”

UAE’s vision of 2021 that includes “First Rate Education System” by focusing on ‘technology in the classroom’ makes it a great opportunity for Codeyoung’s coding programs. In UAE, technology will take the center stage in the education system as a way forward for an innovative and futuristic tomorrow.

Here’s how kids in the UAE are benefitting from Codeyoung’s world-class curriculum and engaging online classes.

Hrishabh, a 10-year-old boy based in Dubai, took his passion for music to a new level. Equipped with new confidence from coding lessons, he developed a music app, one of the many interesting projects he undertook. He has also won many contests run by Codeyoung.

Elizah Waheed, a 7-year-old girl from Dubai, decided to make playtime more fun by developing some engaging games that she and her friends enjoy playing. Elizah has been learning with Codeyoung for over 6 months now. She is pleased by her newfound confidence and trying her hand at other skills too.

Advait Bhojanagarwala, another kid from Dubai who has been learning with Codeyoung for 6 months and is developing new problem-solving skills with the help and support of his trainers at Codeyoung.

It comes as no surprise that Codeyoung has a repeat enrollment rate of 60% from kids and parents in the UAE. With a robust product offering, their strategy to acquire loyal customers by organic word-of-mouth growth is working well for them.

Talking about future plans, Rupika Taneja, Co-Founder, Codeyoung says, “We are committed to making learning fun and contextual and believe that teaching Coding is a great way to do that. We are developing strong tech products to support the learning of kids through assessments, real-time feedback, and community engagement. We are moving towards reaching more and more kids in the UAE region.”

Codeyoung is funded by US-based firm Guild Capital.

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