Tuesday, October 26, 2021

Sustainability at the forefront of the German Pavilion at Expo 2020 Dubai

For the first time in Expo history, a state within a nation will host its own pavilion at a World Fair with the Badem-Württemberg Haus

The German Pavilion is set to highlight innovative and sustainable solutions through The Energy Lab, The Future City Lab and The Biodiversity Lab

Dubai, UAE – Germany will make history as the only country to be represented by two separate pavilions at the same World Expo when Expo 2020 Dubai opens on October 1 in the United Arab Emirates.

With Expo 2020 Dubai organisers expecting 25 million visits during its six-month staging, which ends next March 31, Germany – a leading destination in the global tourism market with a strong national balance between economic strength and environmental stewardship – will be represented by two pavilions: CAMPUS GERMANY in the Sustainability District, and Baden-Württemberg House in the Opportunity District.

Along with the chance to indulge in delicious German cuisine, rich cultural performances, and various entertainment exhibition, CAMPUS GERMANY, the national pavilion, is set to emphasise German innovations and sustainable solutions to the Expo’s global audience. Visitors will be provided with cutting-edge connected devices as they explore themed areas including The Energy Lab, The Future City Lab and The Biodiversity Lab.

Representing the historic German state of the same name, Baden-Württemberg House will spotlight the region’s rich history of engineering, science, innovation, business, research, tourism and culture. The birthplace of major global companies including Porsche, Mercedes-Benz and other manufacturing, technology and educational heavyweights, Baden-Württemberg is also home to the evergreen scenery and traditional villages of the legendary Black Forest.

“We are proud to be highlighting German-made innovation to the global market from CAMPUS GERMANY in the Sustainability District at Expo 2020 Dubai. The German National Tourism Boards’ (GNTB) commitment to eco-sustainability is at the forefront of the on-ground experiences, while the Baden-Württemberg House expertly explores the abundant opportunities available in the world-famous home of innovation, sustainability and, of course, the Black Forest,” said Yamina Sofo, Director of Sales and Marketing, German National Tourist Office (GNTO), the regional office of The German National Tourism Boards (GNTB).

To help drive inward tourism, the German National Tourism Board will screen a short film promoting the country’s longstanding global tourism campaign – Destination Germany – throughout Expo 2020 Dubai. In addition, the VIP section of the German Pavilion will house Virtual Reality (VR) experiences of a range of exciting activities on offer across the country, provided by the tourism board. The two activations aim to transport visitors to Germany to savour the nation’s unique cultural flair. To further emphasise the contributions of the tourism board, the German Pavilion will host its National Day celebration on 29 November, which will see Germany highlighted as a key country for the day.

Important calendar dates for Germany during Expo 2020 Dubai include German Unity Day on 3 October, only two days after the opening of Expo 2020 Dubai, ringing in the new year at CAMPUS GERMANY during its dedicated Country Week, Mecklenburg–Vorpommern Week from the 24 – 30 January, and Berlin Week from the 14 – 20 February.

Under the responsibility of the GNTB, Destination Germany has become a worldwide brand, showcasing the very best of German culture, traditions, and nature, appealing to a wide-ranging traveller demographic.  

Germany began welcoming European Medicines Agency (EMA) approved, fully vaccinated travellers on 25 June. All travellers are advised to check entry requirements of individual German states before travel.

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