Sacoor Blue Opens First Store in Dubai: A new brand by the Sacoor Group

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Dubai, UAE, June 2022: Sacoor Blue, a brand-new lifestyle concept created by the
Sacoor Group has launched its very first store in Dubai at City Centre Deira.
Originating from Portugal, with almost a dozen store openings across the country late last year,
this new concept is inspired by change and a better future. With a DNA that breathes attitude while
resonating a relaxed and
more conscious approach to life, Sacoor Blue is aimed at the Gen Z.

Combining style with
a cognizant mindset, it
aims to inspire more
sustainable choices in everyday life. Created with a determined and creative approach, the
brand’s mission is to drive positive changes with sustainability at the core.

Unveiling Sacoor Blue’s exclusive capsule collection to the region titled A.W.A.R.E, the line is dedicated to a more sustainable and eco-friendly future with a range of offerings from casual to sport as well as formal, all crafted with organic cotton and recyclable materials conveying well-being and comfort. Sacoor Blue’s range of product lines continues to chino trousers, shirts, polos, coats and t-shirts and a full selection of accessories set to be added in the near future.

 “We believe that now was the right time to
launch this new concept, aimed at a demographic that is nowadays more attentive
to environmental issues. Sacoor Blue embodies sustainability as a whole, a
cause that Gen Z’s value
and identify with, subconsciously influencing their
purchase decisions and more importantly the way they relate to a brand. Sacoor
Blue’s launch arrives at a perfect time, allowing us to completely dedicate and
align all aspects of the brand from production, to services, all with the
intention for a more sustainable future which we are very excited about
,” says Erica Gomes, CEO of Sacoor
Middle East.

Sacoor Blue will continue to expand
its presence in the UAE, and across the GCC and Malaysia over the next 2 years.