Wednesday, March 3, 2021

Maserati MC20 makes regional debut in UAE

Maserati MC20

The successor to Maserati’s legendary supercar, the MC12, makes its regional debut in the UAE. The all-new Maserati MC20 is the brand’s latest supercar with a carbon-fiber tub, a twin-turbo V6 pushing out 630 horsepower, and a 0 -100km/h time of just 2.9-seconds. An F1 car for the road, the MC20 is the first step into a new era, paving the way for the future of Maserati with its innovation and uniqueness.

Following a roadshow in over 20 countries in Europe, the MC20 made its first appearance in the Middle East and Africa region, with Al Tayer Motors becoming the first regional dealer to launch the eagerly–awaited car. The MC20 private preview in the UAE was held at The Lodge, an all-inclusive space hidden in the shadows of the city of Dubai, and was attended by VIPs, guests, and regional media.

Domenico La Marte, General Manager, Maserati Middle East, and Africa, said: ‘We are proud to launch the MC20 and Fuoriserie Program in the UAE, as part of the roadshow in the Middle East and Africa. With the MC20, we inaugurate a new era in the only way we know: with audacity, energy and always focusing on our goal to deliver one of the most exclusive experiences to our clients.’

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The MC20 is a car with incredible aerodynamic efficiency, which conceals a sporty soul, with the new Nettuno engine, a 630 horsepower 3.0-liter Twin Turbo V6 with torque of 730 Nm that delivers 0-100 km/h acceleration in under 2.9 seconds and a top speed over 325 km an hour.

The brand’s new era also embraces the personalization of its cars. The new Maserati Fuoriserie program offers clients the opportunity of a unique experience in the new “car tailoring” shop, which will be at the Modena headquarters. To help customers to find their way around the thousands of possible combinations, three collections are available as a starting-point: Corse, Unica, and Futura. Each collection expresses the brand’s power and represents its values, uniting breath-taking performance with elegance and innovation.

Following its UAE debut, the MC20 and Fuoriserie Program will go on a roadshow across the Middle East and Africa. It will be available for private viewing in the Maserati showrooms in the UAE from January 26 until February 9. The Maserati MC20 is expected to arrive in dealerships in the MEA region in Q4 2021.

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