Tuesday, October 19, 2021

Mai Dubai steps up efforts to educate youth on environmental sustainability in partnership with DGrade

October 12 2021– In line with its commitment to raise
sustainability awareness among the younger generation, Mai Dubai steps up its support
to DGrade’s ‘Simply Bottles’ programme through sponsorship of Simply Bottles
School Recycling Challenge for the school year 2021-2022.  Mai Dubai has been an active partner of
DGrade, a manufacturer of eco-friendly clothing, for the past two years, to
help raise awareness on the importance of recycling plastic water bottles through
engaging with teachers, students and parents across schools in Dubai.

The goal of the recycling challenge is to
increase recycling rates of plastic water bottles by encouraging students to
recycle as many plastics water bottles as they can. The initiative also
provides a platform for students to create their own recycling drives by
collecting plastic not just from the school, but also in their homes,
neighborhood and local communities.

Three live assemblies will be held at the
Raffles World Academy, Dubai’s flagship school for the initiative, starting on
the first week of October. To encourage more participants, the challenge is
broken down into phases with the first part taking place in Dubai from the 3rd
of October to 9th of December. The first challenge is open to all primary
and secondary schools in the emirate that are registered with Simply Bottles. More
challenges are set to follow in early 2022.

Alexander van ‘t Riet, Chief Executive
Officer of Mai Dubai said: “We have a responsibility to the younger generations, and
sustainability is one of those. This is why Mai Dubai is keen in engaging with students
and other stakeholders in various sustainability awareness initiatives. We want
to help ensure that every piece of plastic we produce is recyclable and can be
reused, and this partnership with DGrade is one of the ways we are contributing
to the reduction of environmental hazards for a sustainable society. We aim to bring
positive changes in the local communities by involving and encouraging our
younger generations.”

This initiative is in line with Mai Dubai’s Corporate Social
Responsibility (CSR) objectives to help reduce waste through recycling and its
mission to be socially and environmentally responsible. As a leading water
bottle company, Mai Dubai promotes sustainable practices in its operations and
facilities, which has resulted to significant reduction in their carbon
footprint in 2020.

On her part, Emma Barber, Managing Director of DGrade commented: “We
need to recycle plastic rather than throw it away, and ‘Simply Bottles’ is born
out of that in mind. We have to engage and encourage our children to participate
in sustainable initiatives that is why ‘Simply Bottles’ works with schools, and
this challenge will further provide our children better understanding of how
plastic pollution impacts our planet. This is also a chance for them to
participate in a circular economy as the bottles collected will be recycled
into new products like sustainable clothing by DGrade. We are pleased to have
Mai Dubai as one of our partners in this initiative as we believe that it takes
more stakeholders to shape and create a sustainable future for our younger

DGrade is a manufacturer of sustainable clothing and accessories using
discarded plastic bottle and ‘Simply Bottles’ is one of their initiatives
focused on schools in the UAE with the goal to educate children to recycle
plastic water bottles which can be processed into uniforms, PE kits and

Timothy Roberts, Principal of Raffles World
Academy, emphasized the importance of the program, saying, “We are
delighted to support this wonderful initiative. Raffles World Academy and all
other schools, must be front and centre in the provision of educational
opportunities for all stakeholders in order to ensure that future generations
inherit a planet that is sustainable and capable of providing health and
happiness for all.”

At the end of the competition,
participating schools will be awarded with a certificate of achievement
indicating the amount of plastic recycled. In addition, schools can win a
variety of prizes such as sustainable team t-shirts, caps and face masks made
from recycled plastic bottles, as well as Mai Dubai’s bottled water supply for
the school.

For registration and enquiries, schools may
write to SimplyBottles@dgrade.com

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