Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Council, announced the launch of the tenth session of the International Government Communication Forum on September 26 at the Expo Center Sharjah, under the slogan “Lessons of the Past, Aspirations for the Future”, with the participation of senior and elite government officials, experts and influencers in the sector Communication at the local, regional and international levels.
In its two-day session, the forum deals with historical experiences in government communication, the most prominent past stations up to the present and the accompanying transformations. It looks forward, ten years after its convening, to the future of government communication regionally and globally. It also discusses the reality of government communication in terms of mechanisms, tools and variables. in the patterns and behaviors of the masses.
Sheikh Sultan bin Ahmed Al Qasimi stressed that the tenth session of the forum aims to enhance the effectiveness of government communication teams to contribute to facing any challenges posed by global changes in the present and the future, explaining that choosing the forum’s logo comes as an affirmation of the gains of ten years of holding the forum, during which we succeeded in establishing the rules And the principles of government communication practice in the UAE and the region, so that we are now facing a new stage in which we look forward to anticipating the future of government communication so that we can take a new step in the name of Sharjah and the UAE in the future of government communication globally. Sheikh Sultan bin Ahmed Al Qasimi said: “The specificity of this session comes from the fact that it came after a global crisis that emphasized the importance of governments’ ability to communicate effectively and effectively with the public. It also raised several pivotal questions about the impact of the various challenges on the government communication sectors in official and semi-governmental institutions, and international community organizations, and how they will reshape the future of government communication by benefiting from the experience, which puts government communication teams and specialists in front of the responsibility of keeping pace with transformations based on forward-looking plans based on On the current reality, past experiences, and tomorrow’s expectations.
During the dialogue sessions, workshops and inspiring speeches, the forum focuses on seven main themes: reviewing the historical experience of government communication, especially in times of crisis, examining reality data and building visions for the future, developing mechanisms for readiness for the transformation imposed by changes as a necessity for creating the future and achieving the aspirations of societies, and analyzing the use of government communication In the world with crises and come up with scientific results that establish effective communication mechanisms, in addition to discussing the content industry on social platforms and the extent to which the power of traditional media remains influential in mass communication.
The topics also include a discussion of the future of government communication, its roles, sciences, and methods, and how it preserves its role in effectively transmitting messages, especially in light of the information epidemic and contemporary challenges, and a review of the role of storytelling technology in communicating government communication messages and the extent to which it supports the public response, as well as addressing strategies for the impact of government communication teams. In the mentality of societies, a central question was raised about what academic disciplines are needed to employ big data and the mechanisms for studying audience patterns and the size of their psychological response.