The promotion of European apples in Emirates shopping centers, as part of the promotional campaign “The power of taste, vitamins and colors – discover the quality of apples from Europe”, has just ended. For seven consecutive days, from February 8 to February 14, the Association of Polish Distributors of Fruit and Vegetables “Unia Owocowa” promoted European apples in My City Al Barsha and City Center Me’asieam shopping malls, so in different parts of Dubai to reach customers as widely as possible.
“Our stands were again equipped with information screens, where you could get a lot of information about our apples, on the TV installed on the stand, a modern movie shot in the 360 technique was displayed and, above all, we could still treat our visitors with a tasty royal gala originally from Poland. Our trained hostesses were happy to answer any questions from visitors. We can proudly say that the effects of the promotion have exceeded our wildest expectations. The interest was huge and the apples were spreading rapidly. What was very noticeable, customers approached our promotion very consciously and analytically – they asked about the purpose of the promotion, what distinguishes our apples from others, and where to buy our apples, and they eagerly shared their opinions on them. Most of them definitely praised the taste of promoted apples. The customers also liked the apple packaging and design. Many people who took advantage of the promotion returned to us during the next days of the campaign, due to the fact that they liked the apples very much.”, states Unia Owocowa in a press release.
The promotional campaign “The power of taste, vitamins and colors – learn the quality of apples from Europe” was aimed at promoting European apples, increase their competitiveness and consumption on the United Arab Emirates market and the re-export markets from the UAE.