Dubai, United Arab Emirates, 8th April 2022 –
This brand new ACCOR complex celebrating the local cultural heritage is pleased to announce the appointment of Cyrine El Klifi as Cluster Marketing Manager.
Hailing from France, El Klifi brings 6 years of marketing experience to the hospitality team, making her a valuable asset to the hotel and group. Using her expertise, she will play an integral role in leading, developing and driving strategic marketing campaigns and initiatives to maximise the property’s revenue streams.
During her appointment, El Klifi said, “I am so excited to be part of such a great team. The property has continually raised the bar for offering guests luxurious yet affordable experiences and I look forward to working with the team to build on the reputation that the ACCOR Group has created for itself around the world.”
El Klifi completed a Bachelor’s Degree in Management & attained a Master’s Degree with honours in Marketing & Sales from the prestigious Business School of Management, Lyon. She then began her career by taking on an internship in 2015 at AXA France, an insurance company, as a Digital Marketing Project Leader.
In 2016, El Klifi moved to Dubai and landed the role of Digital Marketing Executive at ACCOR Hotels. She was in charge of developing the marketing strategy for 5 properties. A year later, she took on the Assistant Senior Digital & Marketing Activation Manager position at ROVE Hotels, developing, implementing, and optimizing digital marketing campaigns across all digital channels.
Before joining Grand Mercure & Ibis Styles Dubai Airport, El Klifi worked at Barcelo Group as the Digital Marketing Manager and supervised the Marketing department of a 5-star luxury resort located on iconic Palm Jumeirah.
Tyrone Lodder, Cluster General Manager at Grand Mercure & Ibis Styles Dubai Airport, said, “We are delighted to welcome Cyrine El Klifi to the team and confident in her broad skillset. Cyrine’s passion for Marketing will shine as she settles into the new role.”
Accor is a world-leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, and shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest-growing categories in the industry – is led by Ennismore, a joint venture, of which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boosts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.