Giordano (Hong Kong) recently opened the first of its new concept stores at Zahia City Center in Sharjah.
This year, 6 new stores have opened in the region and another 6 stores will open before the end of 2021.
The new stores are in Saudi Arabia, Mauritius, Kenya, Ghana, and Bangladesh.
In a move to reinvent itself and adapt to current trends, Giordano is showcasing its cutting-edge store design across the region. With a fresh look, the new store aims to redefine simplicity while embracing a more classic concept. Space is maximized for customer interaction and items are displayed in ways to facilitate customers’ easy visualization. Energy-efficient LED lights enhance the customer experience while minimizing the store’s carbon footprint.
“Our customers have been the main focus in the design of our new C.I.M. (Customers In Mind) stores. Giordano embodies simplicity in design and quality in substance, and we have endeavored to improve our customers’ shopping experience, enabling them to mix and match items and avail of excellent quality apparel at great value,” said Ishwar Chugani, Managing Director and CEO of Giordano Middle East
The key to Giordano’s long-term success has always been in maintaining its commitment to provide a simple, comfortable design and quality workmanship. Providing distinguished customer service has also made Giordano one of the most successful retail brands in the region. Its loyalty program, World Without Strangers, was one of the regions first global card-less loyalty programs launched in 2007. It now boasts a community of half a million members in the region, and over 10 million members enrolled in the program globally.
Following over 29 years of consistent brand growth in the region, Giordano is aggressively expanding their operations in the Middle East, Africa, and Central Asia. With multiple stores in the pipeline, innovative store designs, and growing customer loyalty, Giordano maintains its powerful presence.