Premium economy class will be available on flights between London and Dubai from August 1.
The carrier is promising luxurious seats, more legroom, and a service that will rival many airlines.
The premium economy cabin on the London flights will be the only one in the Gulf region.
The premium economy cabin is located at the front of the main deck and has 56 seats. Premium economy will be extended to 67 and 53 Boeing 777s from November.
There will be up to 24 premium economy seats in the dedicated cabin section.
The leather seats have a pitch of up to 40 inches, are 19.5 inches wide, and recline 8 inches into a cradle position.
Up to 5,000 channels of music, movies, TV, news and other content can be found on each seat’s screen.
Customers trading up from the economy will get excellent value.
The demand for our premium economy seats has been very high since we first introduced them.
We currently have six A380s equipped with this cabin class, which limits our initial deployment, but our intention is to offer this experience to many more markets across our network.
Premium economy will be installed on 67 A380s and 53 Boeing 777s in November.
At the end of the programme, we will have 126 aircraft with premium economy cabins, as well as our latest interiors across other cabins. It’s a big investment to make sure our customers have the best experience in the sky.
There are 105 aircraft that will be retrofit with premium economy cabins.