Do you remember the music festival that took place in the Dubai metro? What about parking lots that have been turned into works of art? Expect more creative experiences in the city’s public places, as Brand Dubai and the Roads and Transport Authority (RTA) have renewed their partnership, it was announced on Tuesday.
A new series of initiatives will see the two entities working with local and international artists to enrich Dubai’s public environment and forge new bonds with the community through art and other forms of creative expression.
The renewal of the Brand Dubai-RTA partnership is a continuation of a three-year collaboration, which has resulted in several unique projects for the city.
– Dubai Media Office (@DXBMediaOffice) 12 October 2021
“Our previous three-year partnership resulted in several projects that brought the community together to celebrate art, creativity, culture and heritage. RTA is committed to working with leading organizations and artists to transform the environment Dubai offers to residents and visitors, ”said Mattar Mohammed Al Tayer, Managing Director and Chairman of the Board of Directors of RTA .
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Mona Al Marri, Director General of the Dubai Government Media Office, added: “These projects aim to celebrate the city’s rich heritage, modern cosmopolitan character and future aspirations, in addition to improving the quality of life and the happiness of the people who live and visit Dubai. We believe that these initiatives will also support efforts to promote creativity and innovation and to attract talent, tourism and investment to our city.
Nehal Badri, Director of Brand Dubai, said: “We are excited about the new possibilities that the second phase of our partnership with RTA will bring. By synergizing our strengths and skills, we look forward to offering new and exciting creative experiences to the public.
In 2018, Brand Dubai and RTA implemented a project that saw international artists paint murals on the pillars of the Dubai Metro on Sheikh Zayed Road.
As part of the Jumeira Project, the two organizations also launched a series of public art installations at bus stops in 2020 to raise the profile of the neighborhood as a social and creative destination.
In 2019, the two entities organized the Metro Music Festival, which featured performances by musicians from both traditional and non-traditional genres. In the same year, they jointly launched the first phase of the parking meter project which saw parking machines in important areas turn into beautiful works of art.