Wednesday, September 22, 2021

Dubai Exhibition Centre set to boost Mice sector

Dubai World Trade Centre (DWTC) is set to operate the new Dubai Exhibition Centre (DEC), the largest venue at Expo 2020 Dubai, which will increase the Emirate’s indoor exhibition capacity by 45 per cent, presenting new opportunities for the Mice (Meetings, Incentives, Conferences and Exhibitions) industry.

DEC represents a unique value proposition with its world-class exhibition space and is a business and trade hub which will host international and regional trade exhibitions, meetings, conferences and business events for the six-month duration of the upcoming Expo 2020 Dubai.

Mahir Abdulkarim Julfar, Executive Vice President, Venue Services Management, Dubai World Trade Centre said that DEC will increase Dubai’s events infrastructure and attractiveness to global businesses, and is purpose-built to host ambitious, large-scale events for the world’s most influential companies and industries.

He also highlighted DWTC’s plans for the post 50th anniversary of the UAE’s union, noting that Dubai Exhibition Centre is a world-class venue for that will also play a central role in the future legacy of Expo 2020 Dubai. Under the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, Expo 2020 Dubai will form a new urban centre as part of the Dubai 2040 Urban Master Plan.

DEC’s opening will represent a milestone for Dubai’s world-leading Mice sector, which is empowering the development of a self-sustaining entrepreneurial ecosystem and knowledge-based economy.

DEC will also be an integral landmark of District 2020, the planned mixed-use urban development that aims to repurpose 80 per cent of the Expo’s built environment – a project which will deliver sustained economic value to Dubai.

Evolving from Expo 2020 Dubai, District 2020 will form a smart and sustainable urban centre, providing an innovation-driven business ecosystem and coming together of minds in which technology and innovation will support industry growth.

Focusing on innovations in sectors including clean energy, artificial intelligence and autonomous transport, District 2020 will spawn a mixed use community of innovators that will provide unique opportunities for collaboration in advanced technologies.  

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