Dubai Design .. An integrated community that redefines tastes and needs in the world

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The first thing that catches the attention of a visitor to the Dubai Design District is that it is an “integrated community”, busy and involved in its creative activities, has its own work and lifestyle and has its own interests, distributed by its members from different angles.

In such a creative society, there is an endless race with the self. A race to achieve precedent in establishing the particular footprint, and to achieve it as quickly as possible; Here it is not an advantage to be creative, as everyone present is creative, each within his field. On the contrary, the “neighborhood” itself, which begins with its idea, passes through its facilities and ends with its output, is a living embodiment of the idea. about “the creative neighborhood”.

It is also with its ambitions that lead to it being a leading destination in its field on a global scale, and a creative environment that stimulates creativity and provides the opportunity to build vital working relationships necessary for each specialty and area , as everyone is here and the needs of each of the other specializations are present in the same place and there is no need to leave the “neighborhood” to get the professional services, working conditions or even daily services that a person needs during his day.

project

The Dubai Design District project was launched in 2013 under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and ruler of Dubai, may God protect him, to be the first destination for all areas of art , design, fashion industry and interior design, with the aim of attracting large international fashion houses and houses. Revive ideas, create a spirit of inspiration and enrich talents in the region, as well as engage and support local, regional and global design talents.

The idea of ​​the project was based on being a “modern integrated neighborhood”, self-sufficient, without being isolated from its surroundings; Thus, TECOM Investments, a member of Dubai Holding Company, manages its activities from its office in the same neighborhood, and it hosts many headquarters of the necessary government agencies, such as the offices of the Smart Dubai Government, Dubai Culture and Arts Authority and others, in addition to commercial stores. And premises and offices for international companies operating in the sector, and facilities for holding international events in the fields of art, fashion and design, in addition to providing all the necessary facilities and services, such as. such as restaurants, cafes, salons, printing houses, medical service providers, educational institutions and others.

Presence

The Dubai Design District has strengthened its presence on the map of Dubai events of a global nature through a wide list of periodic and non-periodic activities, such as: “Dubai Design Week”, which is considered the largest creative festival in the Middle East, deals with all aspects of design, which include engineering, interior design and graphic design. It also hosts annual design events such as “Fashion Forward” and “Soul DXB”, the event dedicated to street culture, cinema, sports and music.

In fact, in less than ten years, the “neighborhood” has been able to enrich Dubai’s cultural agenda, not just increase its presence in it, and this speaks to the originality and urgency of the idea that produced it, the work style it adopts, and the importance of , what it accomplishes in its field.

This is something that, if revealed, reveals the great driving force that is driving the Dubai Design District forward. As well as his stored capacity for growth and the level of his contribution to the creative finance sector in Dubai.

infrastructure

Of course, it is possible to talk at length about the infrastructure, in its traditional sense, that is accessible to the “Dubai Design District”, but that will not be all in terms of this aspect; There is also other infrastructure, unconventional, that helps and facilitates the work of the members of this creative community.

There is, first of all, the splendor of the innovative architectural design that the “neighborhood” came into. It is not just an aesthetic decoration, but rather an embodiment of the design aspects that the region supports and works hard to develop and strengthen local strength. to master. It creates an inspiring environment that stimulates creativity. And come up with new ideas.

So we’re talking about a place that can inspire.

The Dubai Design District ignites and revives the enthusiasm and creativity of the hearts of its visitors and workers as it will witness the imprint and embodiment of art and design creativity in every corner of the region, beginning with the art of modern architecture that is clear and distinct. in the exterior designs of buildings and towers, as well as courtyards, open spaces, shady walkways and finishing with designs. The roads and the location are perfectly connected with all parts of the city.

Second, there is care for human needs, where open spaces between commercial and residential properties are decorated with trees, flowers, various designs and more, creating a space that encourages communication in an ideal creative environment, to the extent it requires says: “The neighborhood” is in itself creative and offers ongoing calls for the exchange of ideas and encourages collaboration.

Thirdly, there are services and functions that increase the development and growth of the companies located in them, and which provide high-speed Internet and reception services in all offices and the opportunity to enter offices around the clock, seven days a week. to work on massive and intensive projects, as well as to provide the necessary services to its employees at a high level of quality and speed.

Fourth, there is the modern lifestyle that the Dubai Design District proposes and provides to its workers, by relying on the many facilities that are located in it and are part of it, or those that surround it, and adhere to its borders or rely on its openness to the city and its endless facilities.

speak up

It’s important here what the numbers say, and even though the available numbers come from statistics reports that are not new enough, they say a lot.

In November 2017, a report issued by the Dubai Design and Fashion Council expected the size of the UAE design market to reach $ 36 billion in 2019, a growth of 13% over the market size, which amounted to $ 32 billion at that time, and attributed this growth to innovative architectural design and projects. The decor that is being worked on in the area.

On the other hand, the report expected the design market in the Middle East and North Africa to grow by 15% to reach $ 148 billion in 2019, pointing out that the interior design market is growing seven times faster than the global average.

In statistics related to Dubai Design District, we find a figure that says: The district was able to achieve a growth of about 90% in the design industry in architecture, interior design and fashion.

The figures also show the privileges obtained by companies operating as a free enterprise in the Dubai Design District, which include 100% foreign ownership, 100% freedom to transfer capital and profits abroad and tax exemption for personal income, income and companies for a period of fifty years.

On the other hand, the figures reveal that the “neighborhood” provides a total area of ​​buildings of 21.5 million square meters and houses more than 180,000 creative talents.

The report “Prospects for Design Education in the Middle East and North Africa” ​​launched by the Dubai Design and Fashion Council (2016), emphasizes the need to double the number of graduates by nine times by 2019, so that there will be 30,000 graduates annually to serve this sector.

That is, in fact, what makes the future; That is, any sector that requires strengthening education and doubling the number of graduates is a growing and growing sector, and one of the levers of development.

This is the case with the design sector, which takes it upon itself to reformulate tastes and needs in the world.

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