Friday, February 26, 2021

Dubai Culture collaborates with Dubai Holding to support Hatta’s creative community

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Dubai Culture has forged a collaboration with Dubai Holding to support the cultural and creative community in Hatta.

It will provide opportunities for the region’s entrepreneurs to turn their entrepreneurial and creative ideas into reality.

The initiative is in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to comprehensively develop the Hatta region, and comes under the patronage of the Chairperson of Dubai Culture and Arts Authority (Dubai Culture), Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum.

The collaboration will focus on developing skills and supporting creative businesses by leveraging the assets and expertise of both the parties.

It also aims to enable SMEs, entrepreneurs and members of the Hatta community to lead culturally enriching and happy lives.

As part of this initiative, in5, a platform for entrepreneurs and start-ups that is part of Dubai Holding, will be available to residents of Hatta. The collaboration represents ground-breaking initiatives aimed at supporting businesses and emerging companies in Dubai and the UAE through programmes and training courses in design, media, and technology.

In5 will provide an integrated system to enable the local Hatta community to develop talent and create successful commercial projects.

Dubai Culture also aims to establish a partnership with Dubai Institute of Design and Innovation, a not-for-profit institution, to explore educational opportunities in design and fashion for budding creative design talent from Hatta. Dubai Institute of Design and Innovation is the first non-profit institute to offer a Bachelor of Design degree in the region.

Dubai Culture will also benefit from the training programmes provided by The Emirates Academy of Hospitality Management, which belongs to Jumeirah Group, a Dubai Holding company.

The programmes focused on the hospitality sector will prepare the youth of Hatta to lead and represent their community at the highest professional levels and enable them to become hospitality ambassadors for Hatta and reinforce they city’s position as one of Dubai’s most prominent tourist destinations.

As part of the collaboration, Sheikha Latifa bint Mohammed also launched the first School of Life in Hatta Library.

This is the first among the Schools of Life that Dubai Culture plans to develop in Dubai, in line with the new cultural vision of His Highness Sheikh Mohammed bin Rashid announced in 2019. The vision aims to transform the main public libraries in Dubai into integrated cultural centres called ‘Schools of Life’ to build cultural, artistic, creative, and life skills.

It aims to provide relevant content in different languages to expand the scope of interest among its citizens and residents and nurture their knowledge about life in the emirate.

As part of this initiative, the Hatta Library will be transformed into an integrated cultural centre that will help build the skills of members of the Hatta community through clubs for reading, writing, calligraphy and drawing, programmes for developing ideas and managing savings and investments, classes in etiquette, and handicrafts, as well as programmes to incubate entrepreneurial and creative projects.

Within the framework of this strategic collaboration, Dubai Holding will provide support through its retail teams to generate ideas on the best ways for Dubai Culture to develop the Hatta Heritage Village and recommend third parties who can collaborate on the project.

In addition, Dubai Holding will use its digital platforms and websites, including its social media accounts, to raise the profile of the Hatta Heritage Village and highlight the success stories of Hatta’s creative and innovative projects.

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