Friday, October 22, 2021

Contour Media wins Dubai OOH locations

Contour Media (part of JGroup), a leading provider of billboards and outdoor advertising in the region, has sealed a deal for exclusive advertising concessions of Bluewaters, The Walk at Jumeirah Beach Residence, Al Khawaneej Walk, The Outlet Village and Boxpark.

With the three-year advertising contract, Contour Media will drive outdoor advertising at some of the most visited lifestyle and retail destinations in the city, including Bluewaters, the vibrant retail and leisure destination that is home the world’s tallest observation wheel, Ain Dubai, set to open in October. Contour Media will cover all outdoor advertising concession of Bluewaters including popular attractions such as the world-famous wax attraction Madame Tussauds Dubai, as well as a rich array of distinctive residential, retail, hospitality, and entertainment experiences and concepts such as Caesar’s Palace Dubai, Cove Beach, Brass Monkey, Elev8, and DRVN.

Among other prime assets Contour Media will serve is The Walk at Jumeirah Beach Residence, one of the most sought-after retail destinations. The lively beachside boulevard offers enticing gastronomic experiences and incredible adventure zones with outdoor pop-up markets, live performances and incredible displays of public artwork. Unrivalled in its ambience, The Walk is an integral part of every tourist’s itinerary and a getaway for residents.

Contour Media will also lead advertising concessions in Boxpark, a family-friendly destination offering visitors delectable culinary choices as well as a wide range of retail stores, entertainment activities and a cinema, all of which make it one of the perfect destinations to spend the day and unwind at in the city.

Away from the bustling city life of Dubai, Al Khawaneej Walk has a cosy atmosphere that welcomes anyone who visits, with its greenhouse-inspired architecture. Another asset that Contour Media will serve, the new community mall blends the perfect balance between nature and shopping, making it the ideal place to shop, meet up with loved ones, dine-in and unwind.

The Outlet Village, a highly sought-after retail destination that offers a distinct ambiance for its high-end Tuscan-style architecture inspired by the medieval hill town San Gimignano, is yet another prime location in the city that offers a varied advertising opportunity and will be served by Contour Media. Located next to Dubai Parks and Resorts, The Outlet Village is a hot spot for high-end retail brands and world-renowned labels that can be purchased at value prices.

Rabih Adnan, managing director of Contour Media, said: “We are honoured to win this exclusive advertising concession. Over the years, these leading destinations have transformed the leisure, retail, and entertainment landscape of the city, in addition to delivering exceptional lifestyle destinations where people live, work and play. To win this contract underlines the strong competencies of Contour Media in delivering outstanding values. As the provider of cutting-edge advertising solutions for the outdoors, we will focus on innovative approaches that will serve all our clients. With Dubai set to welcome visitors from around the world for Expo 2020 and the destinations set to be magnets for visitors, we will deliver outstanding services through our exclusive contract.”

Contour Media offers outdoor advertising solutions across prime locations in the UAE. Led by a team of experts, the company offers LED, scrollers, unipoles, rooftop boards, wall signs and backlit panels on highways as well as unconventional out-of-home advertising and digital billboards. It recently strengthened its portfolio by offering full-motion advertising to provide clients with the most eye-catching promotions possible.


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