Wednesday, September 22, 2021

Chris Hemsworth promotes Dubai’s Expo 2020, ahead of the mega event

With just a few weeks remaining for Dubai’s Expo 2020, Emirates Airlines has roped in Hollywood star Chris Hemsworth has appeared as the face of a new ad campaign.

The event that will kick start from October 1, has the actor promoting the mega event. The Tourism Australia ambassador and Marvel superhero movie star have partnered with the airlines for the world fair in Dubai.

While the video has been released just before the event, it was conceptualised and filmed pre-COVID, in time for the original opening date of Expo 2020 Dubai.
The Chris-starring 90-minute video is set in the Dubai Expo grounds, Burj Khalifa skyline and Jumeirah Beach Park aimed at conveying the energising spirit of innovation, creativity, and the drive to create a better future, all key themes of the global event.

The Emirate’s attractions in the video have been created using Computer-Generated Imagery (CGI). The ad was shot before the pandemic, illustrating what the event would look like, while the Expo 2020 site was still under construction. The video is set to the music of the 1971 musical, Willy Wonka, and The Chocolate Factory.

“In 2019, I partnered with Emirates and Expo 2020 Dubai to help bring awareness to what is a really important event for the world. At Expo 2020 Dubai, the world will come together in the spirit of collaboration to provide real-life solutions that will benefit future generations. If you’re able to travel and you feel it’s safe, I sincerely hope you can make it,” Hemsworth said in a statement.

In the video, Chris Hemsworth can be seen taking his viewers into the world of Emirate’s iconic beaches and awe-inspiring skyline to the Expo 2020 Dubai site. The video brings to life the event’s subjects of mobility, sustainability, and opportunity pavilions and the exciting world of the participating country pavilions.

The ad video has been directed by two-time Oscar-winning director Robert Stromberg is an eccentric transition and interactions between people and a fantasy world of future possibilities, with a recreation of interactive jungles and forests, and a Mars mission.

Cover Image: YouTube

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