Is it real or fake? This question has been asked by many viewers and Emirates has provided behind-the scenes information to answer. This is how they accomplished it at Burj Khalifa, the world’s tallest building.
This ad is 828m above the ground and was directed by Prime Productions AMG in Dubai. The advertisement was shot without special effects or green screens. It was the result rigorous planning, testing, and safety protocol. The main protagonist was able to pull off the stunt because he had only 1.2m in circumference at 828m high. Behind the scenes of Emirates Commercial – Emirates is at the Top of the World Did she actually work for Emirates? Emirates cleverly explains that a casting call was made to Emirates’ cabin crew team. While there were some qualified candidates, Emirates hired a professional skydiving instructor to ensure safety. A custom platform was constructed at the top of the filming site with an attached pole for the protagonist. Through a hidden harness, she was also attached to the pole and two other points at the pinnacle. The filming began at sunrise so that the sun was shining brightly. The team, which included the main star of this ad, started their climb to the top before dawn. To reach the top, the climb took them 1 hour 15 minutes from Burj Khalifa 160 by Emaar. They had to climb several tiers and ladders within a tube. The stunt woman was wearing a safety harness and was securing it to a platform made specifically for the pinnacle. The footage was captured by a single drone in one continuous take. Emirates is always looking to push the boundaries and challenge the status quo. It’s what we do every day with our innovative services, best-in-class product, and advertising. The calm and confidence displayed by the cabin crew in the advertisement is a reflection of our frontline team serving travellers and ensuring their safety. Sir Tim Clark, President Emirates Airline, stated that they are proud to have been permitted to film at Burj Khalifa’s top and to show off Dubai. She is one of a few people who has had the honor to stand at the top of the tallest building in the world, alongside Tom Cruise and H.H. Sheikh Hamdan bin Mohammed Bin Rashid Al Maktoum.