Monday, October 18, 2021

Asharq News Appoints Horizon FCB Dubai and BPN MENA to Lead Regional Campaign Communications

Asharq News announced that they will partner with Horizon FCB Dubai & BPN MENA to lead the region across all campaign communication pertaining to Asharq News and its multiplatforms.

Asharq News is the 24/7 Arabic-language multiplatform news service owned by the Saudi Research and Media Group (SRMG), which reaches across the Arab world and beyond with a unique approach: news and in-depth analysis reported through the prism of the economy to empower people in their everyday lives.

Saudi Research & Media Group (SRMG), established in 1972, is a large and well-established media conglomerate and family, specializing in publishing, printing and distributing various tier-1 publications, in a number of languages, across multi-platforms, as well as operating several TV News Networks.

SRMG has more than 30 publications and digital platforms providing the latest in political, financial, sports, and lifestyle news and analysis. 

Horizon FCB Dubai & BPN MENA won the pitch amongst the leading communication networks of the region demonstrating their superior approach in delivering data driven strategic planning; relevant local insights that focus on key markets such as Saudi Arabia, UAE, Iraq, Egypt and Morocco; integrated creative with innovative content and media planning solutions to give the Arab world a fresh and unbiased perspective to the news. 

Reham Mufleh, general manager of Horizon FCB Dubai stated: “We can’t be more thrilled about our new partnership with Asharq News. The strength of each individual together resulted in great work & an amazing relationship with the client. Brave together, we can’t wait to start activating those business units while building invincible brands that will become the choice of Arabs from the GCC to the Mahgreb.”  

Antonio Boulos, vice president of BPN MENA added: “The expectations and ambitions of Asharq News are high and we are glad to see that we managed to meet those expectations. We look forward to working together to build and promote the region’s most exciting news media platforms in addition to their innovative and unique approach to creating and serving a diverse range of specialized content and topics that matters most for today’s audience.”

Mazen Jawad, president of Horizon Holdings added: “We felt an immediate connection with Asharq News, as a media, as a brand and with the people behind its screens. It was magic since we received the brief and hence were able to demonstrate that creativity can be an economic multiplier. Never finished, we shall keep surprising them.” 

After a well-fought pitch, Horizon FCB Dubai & BPN MENA will manage the integrated creative and media planning for Asharq News. 

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