An Enabling Environment is Key to the Growth of Nigeria”s Creative Industry


Monday, March 01, 2021 / 11:10AM / Ottoabasi Abasiekong for WebTV / Header Image Credit: True Sounds

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An enabling environment is a key to the
growth and development of the thriving creative industry in Nigeria. Mr.
Atunyota Akpobome,
also known by his
stage name
Alibaba, made
this point while speaking on the “Opportunities for Unlocking the Growth of the
Arts and Entertainment Industry In Nigeria”.


Alibaba an industry professional and ace comedian who Chaired the COVID19
Committee for The Creative Industry,  said policymakers and lawmakers in
the country must change their orientation about the Arts and Entertainment
sector to unlock its potentials.


He said the Committee in carrying out its
mandate assigned to it by the Minister of Information, Culture & Tourism 
in its report, discovered that the industry had a large


This, according to him has led to a review
of the Federal Government’s proposed intervention, which
would comprehensively address the challenges of stakeholders in
the industry.


He admitted the COVID19
pandemic adversely affected the creative industry’s activities in 2020, which
led to a slowdown in shows
and events, across the entertainment value chain.


“The creative industry is the second
largest employer of labour in the country and requires all the necessary policy
and legislative support, to drive socio-economic activities in Nigeria” 


He called for legislative action in the
country against piracy and the need to strengthen intellectual property rights
laws for practitioners in the creative industry.


Alibaba added that the country needs a
more structured creative industry, with capacity-building programs in areas
like cinematography, production, and sound engineering.


On the recent Central Bank of Nigeria
Bankers Committee intervention in rehabilitating the iconic “National Arts
Theatre” in Lagos, he described it as a welcome development as it will help to
transform the infrastructure into Nigeria’s creative industry hub.


“When the National Arts Theatre
rehabilitation work is completed alongside the blue rail project along the
axis,  it
would replicate the O2 arena in London, United Kingdom” Alibaba


Looking at the Creative Industry Financing
of the CBN he said the first level beneficiaries are the ICT, Fashion, Movies,
and Music
 production stakeholders, and there are expectations that it would be expanded to other segments of the industry.


He called for the integration of the
creative industry in the nation’s economic agenda, citing countries like the
United Arab Emirates, which have leveraged
the industry
to boost tourism, socio-economic activities and even attract foreign investments.

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