On January 12, 2021, the house of Alexander McQueen hosted an intimate event to celebrate and introduce the Spring/Summer 2021 womenswear collection and the Autumn/Winter 2021 menswear pre-collection in Dubai as part of a worldwide roll out. The collections were released through a screening of First Light, a short film by renowned English director Jonathan Glazer, onto the iconic Burj Khalifa, followed by a static presentation and cocktail in the presence of press, celebrities and clients.
